Programmatic Associate Director

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at MediaCom

About Mediacom

 

 

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers, and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

The Role

Following new business wins and organic team growth, we’re looking for a driven and enthusiastic programmatic specialist to join MediaCom Worldwide as a Programmatic Associate Director. Mediacom are a people first business, and this role is a result of internal promotion.

This is an opportunity to become part of a specialist planning & buying team with an international remit across truly global advertisers. We have an integrated approach to planning, and you would gain exposure to all media channels with the opportunity to feed insights back into programmatic strategies.

The Mediacom Worldwide Programmatic team services both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. The Programmatic Associate Director role would report directly into a WW Programmatic Business Director.

Job Description

Objectives of the Role: 

The programmatic associate director will have proven knowledge and experience in Programmatic and DSP implementations. They will be familiar with and have experience of Programmatic tools, campaigns delivery and participate actively in Programmatic discussions with clients and internal teams.

 Key Areas of Responsibility and Accountability:

 

  1. Campaign supervision & client services
  • Ultimate responsibility of client interaction and the success of the relationship, with a focus on key strategic relationship, and team operations/deliverables
  • Agree and set business objectives for each client and review campaign performance against these objectives
  • Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
  • Proactively educating clients and key internal stakeholders, reviewing, re-purposing, building, and delivering educational material for the benefits of your client base.
  • Oversee the team in their delivery ensuring that programmatic strategy and trading best practice and frameworks are adhered to, and that the team is able to demonstrate continued account evolution
  • Train and support specialist campaign managers to increase knowledge across the department
  • Take ownership of client’s programmatic strategic approach, campaign planning, implementation, and reporting, as well as the client relationship
  • Build and maintain relationships with priority and preferred technology partners
  • To identify areas of growth opportunities (or limitations) that exists for the team and clients’ business and generates business plans for their development.

 

  1. Key skills & digital knowledge
  • An in-depth understanding of the programmatic landscape as it relates to various channels including display and video
  • Detailed knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between
  • Experience working with multiple technology platforms: DSPs, DMPs, verification tools, viewability, analytics etc.
  • Deep knowledge and commitment to continued improvement in quality, brand safety and viewability across clients, including quality assurance frameworks for the PBU and product verification   
  • Create a matrix for test & learn and report findings
  • Discuss and brief new campaign elements and reporting requirements to team and always manage status reporting upwards for successes and challenges
  • Oversea the team in their planning, management, optimisation and reporting of direct response and brand advertising campaigns
  • Working with Head of PBU developing the programmatic pillars of data, strategy, operations, planning and insights
  • To understand the role of programmatic media within the wider marketing mix, its strategic importance throughout the customer journey and relative performance through the application of Econometrics
  • Strong project management skills and an efficient working style
  1. Operating and Technical Requirements
  • The effective day-to-day running of the accounts that sit within it
  • Financial accuracy, through the planning and buying process, and reconciliation of spends, including client terms and programmatic fees
  • The integration and understanding of other digital channels within the wider context of client business and media mix, by both internal and external stakeholders
  • The appropriate use of tools to drive accountability, operational efficiencies, and actionable business insights; with the scoping of costs and agreed client outputs
  • Act responsibly and professionally at all times, representing the team, department, and company
  • Be responsible for 100% financial accountability on clients’ business
  • Drive revenue growth through spotting new opportunities and delivering excellent results
  1. People Management
  • The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs
  • Ensure individuals workloads are managed and prioritised in line with client needs and SLAs
  • Clearly outline tasks and objectives with the PBU Director, with specific deliverables and timelines for progression.
  • To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months
  • To be responsible for the team’s development (their 360’s, and task & objectives), and to be tied into their own objectives
  • Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications
  • Diarise weekly ‘WIP’ catchups, and regular task reviews
  • Complete weekly time sheets, holiday/sickness forms, CPD

 5.New business

  • Support Head of Programmatic on New Business RFIs and RPFs
  • Participate in pitches and help with new business wins
  • Identify areas of possible business growth within existing client base
  • Establish and maintain relationships with key decision makers to secure new business
  • Up-selling and cross-selling PBU services for direct response and performance

 Key Performance Indicators:  

  • Client: drive client relationships, serving and exceeding client expectations in the delivery of faultless PBU strategies and achieve high TRR (client satisfaction) scores across accounts
  • People: lead a team and be considered a successful and respected mentor to those team members careers at Mediacom
  • Revenue: take ownership of account/function revenue targets (to be agreed)
  • Growth: lead the team to win new business and support future client growth (growth target to be agreed)
  • Personal development: Positive My360 feedback from manager, peers, and clients (where appropriate)

 

 

 

 Person Specification

 

 

 

Background

Indicates the preferred background knowledge required e.g., a minimum period of experience in a defined area of work It outlines the required previous knowledge of the industry/sector.

Familiar with programmatic platforms, with a keen understanding in optimisation, performance and branding metrics, client handling, and relevant exposure across other digital channels. 

Demonstrable evidence of entrepreneurial behavior.

Show enthusiasm to get involved beyond the day to day (in team admin, in new business prospecting, in getting involved in task forces etc.)

 

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Skills and Experience

What experience and/or achievement in a field, profession or a specialisation is required.

 

Proven effectiveness of recommendations that are bought by the client and that have improved campaign
performance.

Commercially minded, understanding the practical delivery of services in line with client objectives, service level agreements and terms of business. 

Track record of excellent account and team administration.

Ability to uncover new business opportunities that convert to commercial growth

Be able to derive performance insight out of response data and to apply to planning and negotiation tasks

Analytical and inquisitive, Confident data manager

Effective man manager

Energetic and enthusiastic

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Technical Skills

Indicate what skills specific to the job are required, e.g., PowerPoint skills, payroll skills, etc.

             Excellent presentation skills and advanced PowerPoint

 

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