Account Manager – Precision

Media Planning, Implementation & Activation London, England


Description

Position at Wavemaker

 

Role Context:

Working collaboratively with the account director as well as several other internal stakeholders, you’ll support the delivery of planning, buying and optimizations across multiple digital platforms with emphasis on brand activations. 

You’ll be working across our clients providing a varied experience. Key account of focus will be a Swiss Private bank that’s looking to deliver change through investing in sustainable finance.

The role offers a strong opportunity to innovate and build expertise across a wide range of digital channels, with the clients open to testing and learning from new platforms, audiences and tactics.

 

About you:

  • Strong experience within digital activation, with demonstrable experience, preferably within an agency.
  • Experience managing a team whilst activating pan-regional campaigns
  • A drive to learn and build knowledge in a variety of digital media channels
  • Must be a confident presenter.
  • Experience in managing employees is advantageous: setting objectives, task prioritisation, motivation, and development
  • Fundamental understanding of the workings of other brand channels such as programmatic and digital display would be advantageous. 
  • A pro-active attitude to learn new things and be positive about taking on new challenges

 

About the role:

  • Assisting the Account Director in setting the strategic approach for campaign briefs and media planning
  • Leading campaign activation and optimisation across a variety of digital channels including paid social, display and digital partnerships
  • Oversight of always-on paid social campaign activation, working with the account execs in the team to identify key performance insights and building client recommendations
  • Overseeing the management, reporting and optimisation of campaign activity alongside the Account Exec and Analytics team
  • Management of two direct reports (Account Exec), ensuring they are developing and taking ownership of key campaign deliverables such as optimization, reporting and finance process.
  • Support on the day to day QA process across all media activation, minimizing errors and ensuring consistent and accurate adherence to process
  • Support on delivery of client reporting of media performance, ensuring timely, insightful, performance focused analysis and actionable insights
  • Direct client servicing exposure with regular contact via weekly calls, campaign briefings and on-going email communication
  • Identifying client challenges and providing prompt feedback to the line manager to develop new approaches to continually improve campaign performance
  • Identify testing relevant testing opportunities within key social platforms and building these into client responses
  • Contribute to materials required for regular internal and client meetings
  • Ensuring financial process is adhered to and budgets are managed effectively across campaigns
  • Responsible for managing input of plans to campaign management/finance tool and assisting with monthly financial reconciliations alongside the account exec

 

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn 

 


www.wavemakerglobal.com