GroupM | Digital Media Planner

Display Planning & Addressable TV Milan, Italy


Description

SCOPE OF THE ROLE

The successful candidate will become a part of Digital Planning team inside a business unit in one of our GroupM agencies. He/she will be in charge of producing effective online media plans, based on media objectives and given a specific budget. The candidate will follow the process starting from competitive analysis, through selection of channels, optimization of scheduling to uploading on administration tools and post analysis.

He/she will convincingly and methodologically build solutions to client’s problems and be able to tap into company resources and demonstrate best use of it.

 

RESPONSIBILITIES

  • Work with the team for the day-to-day running of the account, ensuring that tasks are completed on time
  • Complete plans and projects on behalf of clients with mentoring by the team manager
  • Assist with and oversee all media administrative duties including campaign set-up, maintenance and issue accurate client financial reports, with a high degree of accuracy
  • Reporting, supporting the budgeting activities
  • Competitive analysis with an aim to have a clear picture about the client’s competitors

 

DESIRED EXPERIENCE, EDUCATION AND TECHNICAL COMPETENCES

  • 2-3 years of experience as online media planner
  • Any experience in Biddable area will be considered a plus
  • University degree preferably in Economics, Advertising or Marketing and Communication
  • Skilled at preparing a consistent online media plan, considering all requirements and a given budget
  • Able to use required online media planning tools
  • Excellent written and verbal English and Italian

 

SKILLS AND BEHAVIOURS

  • Genuine interest in and good knowledge of all online media opportunities
  • A great team player with excellent collaboration skills
  • Numerical and analytical skills
  • Able to set and meet multiple demands within time deadlines
  • Ability to delegate and share in the workload as a team member
  • Act with passion, motivated to reach individual and team goals

 

LOCATION

Assago (Milan)