Description

Integrated Business unit Director

Responsibilities and Accountabilities

• Leading a full integrated business unit, managing the team and the clients on the unit
• Leadership of client communication with the support of client partners across the accounts. 
• Setting an annual performance strategy and goals that drive client’s business performance.
• Own leadership across Wavemaker Egypt
• Leading both Offline & Online strategy, disciplines and thought leadership across performance, eCommerce, innovation and data
• Oversee analytical offline thinking and approach
• Integrated Knowledgeable with offline & Online planning (TV, OOH, Radio, Print & Digital)
• Strong relation with suppliers both offline & Online
• Oversee digital implementation across search and social, whilst having a view on their display and programmatic offering
• Bridge media and technology solutions to provide full servicing and advisory to clients
• Lead data consultancy and implementation across all clients
• Development of direct report to become self-sufficient in delivery of campaign implementation and optimizations. 
• Lead on the budget forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
• Collaborative lead on the monitoring and review of resourcing required within all areas of media activation – including resource hiring when applicable
• Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day-to-day campaign delivery
• Collaborative lead (with partner) on client reviews of all activation – BAU, campaign specific and channel planning
• Collaborative secondary lead (with other Directors) on the management of day-to-day relationships.
• Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process 
• Lead and collaborative remit on non-client specific activation management workstreams and projects – as assigned by senior leadership
• Build own client P&L to drive out of scope services for Wavemaker Egypt
• Develop a full training program to upskill all offline & Digital media specialists into integrated experts.
• Able to pass learnings to the team, put in place development plans to the team members with KPI & evaluations
• Aiding in organic and growth of the accounts within the unit
• Aiding in business development and pitches across WM Egypt

 Ideal Profile:

• 10 years + experience in integrated media, ideally from an agency side background (client side or a mix will also be considered)
• Good understanding of Offline, Digital & e-Commerce
• Strong understanding of customer data platforms and advance analytics solutions
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology
• Experience managing search, social and/or display from both a technical and strategic POV.
• Experience in audience led planning
• People management experience of managing a team
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.