Business Director – Research & Insights - UK Government

Data, Analytics & Insight London, England


Position at Mindshare

The Opportunity

Are you insatiably curious, and always asking why? If the answer’s ‘yes’ then we really want to hear from you as we’re looking for an experienced Business Director to join our Research & Insights team at Mindshare London.

You will have the opportunity to get involved in some fantastic, challenging client projects and extensive thought leadership work. And you’ll be part of a growing team full of super talented and incredibly nice people.

We all have a diverse set of skills and we get to work on a great set of clients too – M&S, KFC, Unilever, Volvo, General Mills … to name a few. This position will be working primarily with the Government Cabinet Office team at Mindshare, focusing on the big issues of the day such as COVID and climate change.

About the role

A day in the life in the Insights team is ever-changing. You’ll work with data from a variety of sources to build an understanding of different audiences, building stories around their values, attitudes and behaviours, extracting key data to create a compelling story.

  • Designing and writing complex, innovative, multi-methodology research proposals and managing projects on behalf of Mindshare and our client, the Cabinet Office. Taking responsibility for delivery to a high standard within commercial constraints. Projects of this nature will include segmentation, decision journey analysis, behaviour change etc.


  • Managing and championing Mindshare’s thought leadership studies on subjects such as decision-making approaches, consumer response to COVID-19, consumer trends etc. including study design and analysis, promotion and sharing across the agency.


  • Managing the research and insight requirements of the Cabinet Office in particular, supporting on both ad hoc and longer-term projects. Demonstrating:
    • Relevant sector expertise and knowledge
    • Understanding cultural dynamics and relevant trends
    • Strong, in depth understanding of audiences and decision-making behaviours
  • Working on new business pitches
  • Tell compelling, interesting stories through data, visualising insights in an exciting way and delivering a structured, useful narrative for our clients
  • Support rev gen growth of the team through productization of methodologies and approach, raising the profile of the team internally amongst client teams and stakeholders
  • Actively look for opportunities to work in new ways and develop relationships with teams across the agency, and directly with our clients.


We’d love to hear from you if you tick ALL of these boxes

  • I’m always interested in the ‘why’
  • I think fast, work fast, and don’t become frustrated with challenges
  • I love learning new things
  • People fascinate me
  • I’m self-motivated and love collaborating
  • I’m a storyteller
  • I don’t get phased by multiple projects
  • I’m accurate, and have high visual standards – the data, the visuals and the words all have to be correct
  • A beautifully designed questionnaire is a thing of deep joy to me (sad but true, so be honest on this one!!)


About you

  • Proven experience in a research agency, media owner or media agency running research projects
  • A degree or Masters or qualification in relevant field, and we will consider those qualified by experience
  • A demonstrable interest in all things consumer, behaviour change, media and communications
  • (Ideally) a qualitative skillset, including moderating, projective techniques and workshop design
  • High level of numeracy and experience of a wide spectrum of quantitative skills including advanced statistical techniques such as segmentation or conjoint.
  • Good knowledge of when to apply different techniques and to sell them in - matching the right methodology/technique with the right brief and then making that project happen.
  • A highly analytical approach
  • Confident user of a wide range of industry tools and systems
  • (Ideally) a confident user of analytical software such as Q or SPSS

About Mindshare

We believe that through media we invite ourselves into people’s lives and homes, and as a result have an obligation to do this considerately - offering messages in the right way, at the right time, in the right place. This only happens when we understand who we are speaking to. Reaching people, not demographics. Exploring the data they scatter, the opinions they express, the actions they take. Making sure that no-one is left out, no-one is forgotten about.

So - at Mindshare we are all about understanding people – and after the last couple of years we’ve all been through, that’s where Insights has a pivotal role to play in the agency. We use multiple, complimentary approaches – everything from mobile ethnography to quantitative studies to social insights to ongoing cultural trackers - to create unified understanding of audiences and business issues for our clients.

At Mindshare we create good growth for our clients. Good growth comes from sales that are enduring, responsible and add value to the business

We do this by placing people at the heart of all we do. Understanding people, not demographics, allows us to place media meaningfully into their lives

Through the Intentional use of Media. Media that is trusted, inclusive and harnesses the power of media to be good for us all.