Senior Analyst
Description
Senior Analyst
Analytics & Insight, London
Who are we?
EssenceMediacom’s Analytics & Insight team houses all of the data, effectiveness and insight specialists within EssenceMediacom. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.
Our Analytics & Insight team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation.
An integral part of Analytics & Insight is our Data Science & Modelling team which specialises in marketing analytics. The Data Science & Modelling team is committed to building connections along clients’ business journey to ensure they can make the right decisions to optimise their business performance. We do this using a vast range of analytical techniques which are bespoke for each business question and client.
Our areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. We are a team of 50+ experts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.
Our areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. We are a team of 50+ experts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.
Overview of role
We’re looking for a Senior Analyst to join our Data Science and Modelling team and help deliver marketing analytics projects for some of our UK and global clients. As the Senior Analyst you will work across all areas of an econometric projects - mostly focussing on Market Mix Modelling. This will involve the initial project design and set up, managing the data collection, the modelling work, identifying key insights and writing the presentation debrief. You will have the opportunity to working closely with clients and various account groups within the agency, helping to action our findings.
3 best things about the job
- You’ll be part of the Data Science and Modelling team, a team of 50+ working closely with media teams across the agency to provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for our clients.
- You will deliver market leading marketing analytics for your clients, watching your insights and recommendations make a real difference to their business.
- You will benefit from our extensive training programme, covering the range of analytical tools and techniques.
Measures of success
In three months, you would have:
- Been fully immersed in the team’s analytics approaches, developed a good working relationship with and started work on your first client project
In six months, you would have:
- Been a key member of the team completing a full client project, gaining experience end-to-end, from Data Processing to Client Presentation
In 12 months, you would have:
- Taken on increasing ownership of different project elements, actively participating in ongoing improvements of processes and workflows
Responsibilities of the role
- Processing of data to be used in analysis
- Identify important trends in the data used and suggesting hypotheses of impacts
- Build or update econometric models and suggest insights from model results
- Produce sections of a client presentations
- Present sections of a presentation to the client and to internal teams
- Play an active role in client meetings, following discussion, taking notes/actions and contributing where relevant
- Provide basic guidance for Analysts in the team
What you will need
- An analytical mindset, able to approach issues and challenges from a variety of angles
- Highly numerate, with strong mathematical acumen
- Great written communication and presentation skills
- Ability to prioritise
- Experience in Market Mix Modelling
- Good knowledge of typical tools and techniques used in marketing analytics
- Advanced Excel and Power Point user
- Advanced Eviews or other statistical software package user
- Knowledge of programming language (e.g. R, Python)
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
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