Data Strategy & Insights Executive

Job title: Data Strategy & Insights Executive

Group: Mindshare Worldwide

Client: Unilever

Reports to: Data Strategy & Insights Director
 

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.   

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.  

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.   

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!  

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.  

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.  

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ([email protected]).  

The Role

The Worldwide Data Strategy & Insights team at Mindshare is a data agnostic team passionate about understanding people. We deliver actionable insights to our clients, planners, and activation partners, enabling them to understand the issues at play in the lives of consumers across the world and deploy media effectively and adaptively to influence their buying behaviour.  

As team we are committed to bringing the world of digital identity and human identity together in a way that truly describes audiences in a rich and contemporary way and helps drive communication effectiveness for clients. To join our team, you must have a passion for research and insight and consumer behaviour.  

The Data Strategy & Insights Executive role is key in helping us to meet this goal and, therefore, the needs of our internal and external clients.  

The Ideal Candidate

• Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.
• Fundamentally interested in people - Interested in the world around you and what makes people behave the way they do and how data and research can get you closer to understanding it.
• Able to work well as part of a team – you understand that one person can’t do or know everything and so you are willing to explore alternative routes, even if they are outside your comfort zone.
• Excited by telling stories from information by weaving different sources together into a convincing whole.
• Able to think critically and with curiosity about information sources
• Comfortable manipulating and reshaping data to suit a particular task or tale
• Able to communicate ideas well, both verbally and written. This need not only be presentation skills, but also explaining complex statistical procedures or conclusions in a 1-to-1 setting.
• Comfortable and understands media data
• Media Industry knowledge

Essential Criteria

• A curious individual who is culturally savvy with a critical thinking mindset.
• A creative and flexible approach to finding, identifying, and generating insights on cultural shifts and forces shaping people’s behaviour - beyond the ‘what’ to uncover the ‘why’.
• Fast learner, with the ability to work across multiple workstreams at once
• Interest in working with a Global media agency
• Keen to learn new research tools
• Good interpersonal skills – confident in building relationships within and outside the agency
• Comfortable with reading and understanding data sets through excel
• Ability to manage your own time effectively
• Hard working, but also enjoy socialising as a team

Desirable Criteria

• An interest in audiences, research and insight.
• An Interest in Data Strategy and working with 1PD and 2PD.
• Knowledge of cross tabbing tools e.g. eTelmar or Choices, YouGov, GWI
• Knowledge of social listening tools e.g Brandwatch

Responsibilities

• Supporting senior team members in the development and delivery of audience insights for key Mindshare Worldwide clients
• Supporting senior members of the team with data strategy workstreams, focusing on leveraging 1PD or 2PD for efficient activation in partner platforms
• Supporting team members to deliver bespoke research projects from beginning to end using both qualitative and quantitative methodologies across a wide range of clients and categories
• Learning and leveraging insights related data sources at Mindshare to their full capabilities (e.g., trends report through Mintel, data sets within Euromonitor etc)
• Generating insights using various industry tools and data sources and helping others in their use, including: -
  • Social listening tools such as Brandwatch
  • Industry syndicated tools and data sources such as TGI, Choices or Euromonitor
  • WPP or Mindshare proprietary data sources such as The Mindshare Tracker, BAV or Audience Origin
• An enthusiastic communicator both in presentation and in writing succinct POVs on industry trends
• Supporting in delivering regular POVs and presentations under our #ID Culture thought leadership programme