Associate Planner Director

Comms & Strategic Planning London, England


Position at MediaCom

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Associate Director - Sky


Job Overview

This is an exciting new opportunity to lead a team working on one of the biggest advertisers in the UK. The client is a firm believer in the power of media and has huge ambition to deliver effective and brilliant work.

The role is focused on Sky’s mobile network, launched in 2016 and one of the fastest growing networks in the UK with the ambition to be an equal to the long-established category leaders. It’s an exciting time for Sky Mobile as they look to continue their fast growth and adopt challenger behaviours to cut through in an established but dynamic category.

We are looking for someone with a media agency background, who has experience of leading high performing teams and a combination of excellent strategic skills and creative flair. You will have a keen understanding of digital channels (paid, owned and earned) and their strategic role in delivering business outcomes, as well as video, audio and OOH. The role encompasses both brand and performance so experience in both is desirable.

Sitting within a dedicated team to the account, with a strong team culture, this role is a great opportunity for an ambitious leader to join one of the agency’s flagship accounts and create brilliant work.

This is an extremely exciting opportunity for applicants with expertise and energy, who share in our core values of enthusiasm, curiosity and creativity.

Who does the role report into?

This role reports to the Business Director and has a close relationship with the Managing Partner of the business unit, as well as key members of the agency leadership.

You will lead a team of 6, made up of comms planning and digital, interfacing with the investment team and specialist functions within the agency.

What are the 3 best things about the job?

  1. The people. The team and department culture within the agency is second to none, and we have a strong relationship with our clients who are engaged, collaborative and open to our thought leadership
  2. Scale of the client and the role = high profile within the agency for an ambitious leader. This role gives the opportunity to work with the best talent in the agency, across the Sky team and specialist functions such as Business Science, Strategy and Creative Systems.
  3. Exciting campaigns with huge opportunity to create innovative and award-winning work. The unique position of Sky Mobile in the mobile category coupled with the client’s ambition means no two days are the same and new ideas are welcomed


What are the measures of success?

In three months, you would have:

  • Embedded yourself within the wider team and built strong and collaborative relationships with your key client counterparts, your direct reports and partner agencies
  • Overseen the team and planning product, challenging the work internally to ensure the best solutions are put in front of the client

In six months, you would have:

  • Set the conditions for the team with clear goals, objectives, and development plans
  • Built strong relationships across the agency including key departments
  • Delivered a strategic response to a client brief in close collaboration with the Strategy Director, your team and integrated with agency partners

In 12 months, you would have:

  • Act as a leader, defining and representing the department and agency culture
  • Delivered award shortlisted work which contributes to the growth of Sky Mobile
  • Embedded in the wider agency and participated in wider planning initiatives or new business
  • Taken the lead on annual planning for Sky Mobile, setting the direction for their approach


  • Lead the account team and channel planners/buyers, responsible for the development and progression of the team and making it the team where everyone wants to work.
  • Oversee comms planning from the strategy through to reporting and analysis. Act as the agency lead in cross agency collaboration.
  • The client loves innovation and is always open to new ideas with significant budgets to support new initiatives. A key part of the role is to constantly challenge the work internally to ensure we are delivering innovative and measurable solutions to Sky Mobile’s challenges
  • Build close relationships with key clients and ensure the agency delivers against the SLA.

What you will need:

  • Excellent leadership capability, both internally within the agency and with senior clients.
  • An analytical and inquisitive mindset, a passion for the industry.
  • Comms planning expertise with an in depth understanding of the role for paid, owned, and earned media channels and their contribution to business outcomes.
  • Creative flair to enable campaign ideas to stand out and cut through a cluttered marketplace.
  • Excellent communication skills, including leading cross agency teams and communicating effectively with multiple stakeholders.
  • Strong organisational skills, with the ability to manage a diverse workload and prioritise key work streams.
  • You will have led client contact and will have been responsible for delivering best in class performance across digital to meet both brand and performance KPIs.




About MediaCom

At MediaCom, we believe in People First, Better Results. 


MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees based in 5 offices in London, Manchester, Leeds, Birmingham and Edinburgh. 


As a business, we champion individuality and diversity in our people. Through a plethora of initiatives, we ensure that we attract and retain the greatest talent in the industry, all working together to create powerful, ground-breaking work through our unique, connected Systems Thinking approach. Our teams use data, technology and creativity to design communications strategies that build brands and generate sales, and we do it at scale. We believe that putting people first produces better results.  


We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training, development plans and regular appraisals to enhance their performances and guarantee great results for them and the company.  


MediaCom represents some of the greatest brands in the UK and beyond, both big and small. These include Sky, British Gas, Sony, Vauxhall, DFS, TUI, The Coca-Cola Company and Tesco.  


MediaCom is Campaign’s Agency of the Decade (2009 and 2019), and WARC’s most effective agency in the world. 


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. 


To find out more about MediaCom visit us here! You can also follow us on Twitter and Instagram! 


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*



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