Paid Search Account Director

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare Worldwide

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Paid Search Account Director

Job title: Paid Search Account Director

Group: Mindshare Outcomes Paid Search Client/s: various

Reports to: Paid Search Business Director

 

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

 

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based three minutes from Tottenham Court Road tube station, our office has a rooftop with views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Speed, Teamwork and Provocation, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We are committed to making reasonable adjustments wherever necessary. If you require this document in another format, such as large print or audio, please contact Ellie Macdonald ([email protected]).

Mindshare Worldwide commit to providing assistance for candidates who have successfully secured an interview and may require reasonable adjustments. We will work with the interviewee to establish what additional support is required and where possible, ensure reasonable adjustments are implemented to support a successful interview.

 

 

Role purpose:

A role exists within Mindshare Outcomes within a growing Paid Search specialist team. We are looking for an experience Paid Search Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

 

The Role:

The candidate will report into the Paid Search Business Director.  Working within the Mindshare Outcomes Paid Search team, they will be integral to cross channel knowledge sharing and contributing to channel integration across Mindshare Outcomes. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the search team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

 

Key skills & knowledge:

-          Exceptional project management and coordination skills, with a logical approach to problem solving

-          Experience in developing and leading client relationships

-          Exceptional people management skills, including support and development of at least two junior team members

-          Exceptional executional Paid Search experience managing Brand & DR activity; experience in optimising and developing paid search accounts to hit performance targets is essential

-          Extensive experience using the native Paid Search management platforms (Google Ads, Bing, etc.) as well as 3rd party platforms like SA360/Marin/Kenshoo and tracking solutions such as GA360, DoubleClick and Adobe Analytics

-          Sponsorships and when to use them to deliver against clients’ business objectives

-          Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.

-          Expert knowledge of measurement capabilities and evaluate and implement opportunities that are of benefit to the client and future search activity

-          Working knowledge of digital attribution approaches used to optimize search campaigns

-          An understanding of how Paid Search can integrate with other digital and offline channels

Principal responsibilities:

Performance

  • Take ultimate responsibility for the output of your team, both client facing and operational 
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Apply best practice rigor to the execution of Paid Search campaigns
  • Maintain a forward thinking and innovative approach in the development of paid search activity
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Profile

  • Keep up to date with industry developments in order to offer POVs
  • Become an expert in all Paid Search services offered by Mindshare
  • Build a reputation as a trusted senior advisor for internal and external stakeholders
  • Play an active role in pitches, and other cross agency initiatives
  • Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

 

People

  • Take responsibility for your team’s development and career progression within the agency
  • Review the quality of team output and take appropriate action to improve delivery
  • Play an active role in the recruitment and interviewing process to build strong teams

 

Process

  • Develop ways of working that maximize client output, whilst minimizing operational input
  • Ensure briefing, planning and finance processes are strictly adhered to by the team

 

Product

  • Establish strong working and communication processes with all Outcomes and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
  • Understanding of the services delivered by the Outcomes team, and their benefits

 

Profitability

  • Increase Paid Search spends of existing client base, by proving the value of the channel
  • Surface out-of-scope services to increase mindshare revenue streams
  • Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

 

Performance measures: 

-          Fostering a spirit of collaboration and integration with the broader team, and key partners

-          Achieving clients’ performance targets; client development and innovation

-          Retention and development of client portfolio profitability and growth

-          Developing and retaining team

-          Contributing to and owning wider Paid Search team and Mindshare Outcomes initiatives