Senior Data Analyst

Data, Analytics & Insight London, England


Position at Mindshare


This is an excellent opportunity for an ambitious Snr. Data Analyst to grow as part of the central team on one of the agency’s exciting new clients. Working alongside analytics team and channel specialists in London and supporting wider European team, the chosen candidate will play an integral role in building data-driven solutions and analysis for all areas of digital marketing. You will own reporting, liaise with dev teams for dashboard development and lead and deliver advanced analytics projects for the client.


To be successful in this role, you’ll be able to demonstrate:

  • Proven experience in a media analytics role with a solid grasp of statistical concepts
  • Adequate understanding of analytics techniques such as: forecasting, segmentation, univariate & multivariate statistical analysis, hypothesis testing
  • Experience with data manipulation and visualization tools including SQL, R/Python, Tableau/Power BI
  • Experience with web analytics platforms is preferred
  • Familiarity with integrated, multi-channel marketing/advertising campaign tactics – including off-line and online/digital channels
  • Client-facing experience

Key attributes:

  • Strong Problem-solving skills are essential.
  • The ability to present complex ideas and results to clients in a simple way


In this role you’ll be responsible for:

  • Work closely with the media planning team to measure the effectiveness of digital media campaign performance
  • Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
  • Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance
  • Lead various analytics projects including hypothesis testing, advanced analysis, primary research, forecasting, and digital attribution modelling
  • Collaborate with other analysts in the team to identify opportunities to improve the marketing process
  • Generate insightful visualizations and performance dashboards to depict data
  • Retrieve raw research data compiled from 3rd party media tools (competitive spends, audience sizing) and synthesize it into usable forms for media team usage
  • Serve as the main contact point for internal requests from the media teams
  • Direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights
  • Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
  • Pro-actively identifies new opportunities and offers solutions to move forward




We are digital experts within one of the world’s biggest agencies
Neo is the performance media arm of Mindshare, part of the largest media group in the world. With 40+ offices worldwide and 1000s of employees, we’re a massive community of performance experts and we’re growing… all the time. Our business specialises in PPC, SEO, ecommerce, programmatic, social, affiliate marketing, and new media like connected TV and audio, all underpinned by advanced analytics and disruptive consultancy.

We’re obsessed with digital media

Our London team is made up of 85 of the smartest people in the industry, thinking about, executing, and reshaping performance media. We’re devoted to data, totally transparent, and aren’t afraid to tell it like it is. Neo isn’t the standard advertising agency: we partner and challenge our clients across their entire business as consultants and champions for change.

We work with some of the world’s most innovative brands

The clients who see the value of Neo are the most forward thinking out there. They dream big, they’re smart enough to challenge us, and they demand rigour, thought and innovation in everything we do. We provide just that, which is why our relationships are some of the longest standing in the industry. We partner with global, and UK businesses including Nestlé, Sage, Mazda, Apple, Disney+, HSBC, Nespresso & All Saints.

We grow people and professionals

Our people are our business, so caring about their growth and wellbeing isn’t a luxury for us, it’s a necessity. That’s why we see very little staff turnover; people join Neo to grow long-term careers. You’ll be around a group of friendly professionals with diverse backgrounds and experiences who are invested in your future, and you’ll lead a team of people whose future you’ll want to invest in.

“Since joining Neo, I have worked with market leading brands across various verticals and learnt a huge amount not only about media, but also myself. The friendships I’ve made and company culture are second to none, it’s an absolute pleasure working with intelligent like-minded people.”


As part of the GroupM and WPP network, our benefits are incredibly comprehensive, and you’ll have plenty of fantastic benefits to choose from.  We’ve listed a few below - and there are many more on offer:


  • Superb development opportunities and ongoing support throughout your career
  • Light, open-plan office space with roof terrace, onsite bar and stunning views over central London
  • 25 days’ holiday from the get-go, increasing with length of service
  • Season ticket loan, subsidised gym memberships, private medical (BUPA) and life assurance.

We also have a range of on-site services including health screenings, financial management workshops, manicures and massages.