Global Planning Director

Job title: Global Planning Director

Group: Mindshare Worldwide

Client: Booking.com

Reports to: Global Business Director 

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

The Role

To collaborate with international local-market specialists to create integrated, future facing cross-channel media plans. An opportunity to work across one of the world’s biggest travel brands - Booking.com.

This media-planning co-ordination position will offer the selected candidate an opportunity to grow their knowledge of international media landscapes and evolve their expertise in global media planning and strategic consultancy. It is the perfect opportunity for an ambitious Account Manager or an Account Director looking for a new challenge in an integrated client / agency role, where the right candidate will have ownership of projects and the capacity to be involved in proactive asks and forward thinking. 

You will work as part of the Booking.com team reporting into the Global Business Director. 

The Ideal Candidate

• Positive, enthusiastic with a can-do attitude
• Inquisitive and happy to question the status quo
• Open and consultative approach with colleagues and clients
• A team player who is interested in and excited to learn more about the world of global media and the travel industry
• Comfortable with the use of Excel spreadsheets (advance user is a plus but not a prerequisite)
• Ability to communicate succinctly in all directions
• Calm approach to managing urgent deadlines
• Enthusiasm and interest to go beyond the task – to find the insight in the data, or to identify a time-saver in a current process
• A desire to learn and to be involved in numerous workstreams
• Proactive nature with strong self-motivation

Essential Criteria

• Proven experience in media planning with a solid grasp of the traditional and digital media landscape
• Ability to demonstrate experience of campaign planning from brief to implementation either in a local market or global role
• Inquisitive and eager to learn and develop as a cross-channel planner
• Show an active interest and maintain knowledge of digital/video advertising solutions
• Demonstrates a high degree of accuracy and numeracy in the analysis and manipulation of data
• Understands and uses methods for checking work to ensure accuracy and confidence in numbers
• Excellent organisational skills with excellent written, verbal, analytical and numerical skills

Responsibilities

• Engage with local market planning experts to brief and support cross channel campaign planning across key EU/AU markets including UK, DE, FR and AU.
• Ensure cross channel plans have a clear, consistent rationale and are aligned to global strategy
• Collaborate with local planning leads to design impactful, digitally focused paid media campaigns in each market
• Manage and support the development of the junior talent in the team
• Build a strong knowledgebase and understanding of the client’s business and marketplace
• Coordinate/manage local market and regional media partner briefing process
• Act as an expert voice during client facing planning meetings on local market media landscapes (potential partners, channel effectiveness, measurement, and testing)
• Problem solve local market challenges with confidence and present high-quality solutions to clients
• Build strong relationships with local and internal Mindshare teams to ensure markets are delivering key actions across the account
• Work with local markets to improve planning and reporting practices on an on-going basis
• Lead implementation process of regional campaigns, working closely with external agencies to deliver executional excellence.
• Integrate planning & media Strategy knowledge and expertise into operational practices across the account.
• Lead in the collation of competitor, market, and media activity to provide insightful updates to the clients and team
• Keep abreast of EMEA media channel developments, identifying new channels and test opportunities for upcoming campaigns in collaboration with Global Digital Team.

Performance Measures

• Successfully delivers against all responsibilities
• Builds a good client rapport
• Communicates effectively and succinctly in all directions
• Positive attitude to all tasks – team player
• Integrates well into the team
• Shows initiative and eagerness to learn
• Attention to detail/accuracy of reporting
• Time management and multi-tasking