Digital Manager

Programmatic, Biddable, Paid Media & SEO London, England


Description

Description: MEDIACOM_RGB_POS.pngJob Description

Job Title

Digital Manager

Reporting to

Digital Director

Department 

Worldwide

Group/Level

 

Location

London, UK

Date Issued

August 2019

Salary

Competitive based on experience

 

 

ABOUT MEDIACOM

 

 

Welcome innovators, initiative takers and instigators.  

 

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

 

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

 

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

 

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

 

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

 

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

 

 

 

Our team are a global client team within MediaCom Worldwide.  We are passionate, close-knit group of individuals, with wide ranging experience in media, who work in global media planning, activation and local market co-ordination for our clients.

 

Clients within the team include Tempur, AkzoNobel, iRobot and Suntory Beverages with combined billings of €120m.

 

We work with global clients based in Europe, and with our local offices on assignments that cover EMEA, APAC and LATAM. They are all well-established clients and we enjoy good relationships with solid foundations on which to build. Our range of clients give us a valuable variety of experience and skills – strategy and guideline development, thought leadership, business development, best practice management, co-ordination and account management.

 

 

The Role

 

This is an extremely dynamic role across Tempur, AkzoNobel, iRobot and Suntory Beverages with combined billings of €120m and across multiple markets will give the right candidate an excellent platform to progress in an international media career.

 

This role would suit an individual with strong digital planning and buying skills, ideally with some international experience, an excellent analytical mindset and a great team spirit, who’s excited to work with people from different countries and cultures.

 

It is essential that you bring creditability to this role both in terms of technical knowledge, strong interpersonal abilities (e.g. communication abilities) and operational skills e.g. resource and project management. You should motivate and inspire confidence with both your team and your customer stakeholders.

 

The candidate would need to show strong experience with how the media market operates in general, with a proactive attitude to exploring new opportunities that our clients can take advantage of. It will also require an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents and analysing results.

 

This person should be a great operator and have good project management skills. They need to be an effective communicator and ensure internal teams and markets are briefed and connected on what the client requires. They will need to have strong organization and time management skills. They will need to be able to take control of day to day operations whilst keeping the internal stakeholders up to date with issues that may need more senior involvement.

 

 

Personal attributes

 

  • Analytical mindset, comfortable with numbers and big data, able to pick up trends, and find solutions systematically
  • Experience with major digital tech solutions/platforms such as GA, DCM and/or Sizmek, IAS (or similar), etc.
  • Understanding and able to drive the strategic integration of digital into the overall communication mix (Role of Search/Search Strategy, Video Neutral Planning (combining TV and iVideo reach), Consumer Engagement (Content Marketing, Content Distribution), drive to site/store
  • Great team player shows initiative and pro-activity. Excellent communication skills to be able to deal with colleagues and clients from around the world and in different disciplines.
  • Good client management skills to manage expectations and also ensure Mediacom work is merchandised well to the clients
  • Self-driven, passionate for new ideas and solutions
  • Work effectively with other agencies and internal teams (data, ad-ops, Search, creative, etc.). Demonstrate how to integrate different teams to deliver against a wide range of goals.
  • Effective and calm under pressure
  • Ability to respect deadlines and project manage team, inter agency partners and clients against a clear plan
  • Understanding of international digital landscape, trends, able to pick up technical knowledge quickly and explain them to non-digital people
  • Experience working with Search, Programmatic and Paid Social. In-depth understanding is preferred
  • Demonstrates competence in power point and excel, specifically fluency in working with pivot tables, and overall numeracy capability
  • Experience of creating analysis-driven client deliverables; collating data and creating / curating meaningful output
  • Able to multitask and change priorities rapidly – shows flexibility

 

 

Key Areas of Responsibility and Accountability:

 

Client satisfaction

  • Ensure the client is highly satisfied with the digital delivery of MediaCom and that MediaCom is consistently one step ahead of the opportunities arising from the ever-changing digital media landscape.
  • Make strong connections with the clients, especially the digital and media specialists, understand their needs, be proactive and deliver beyond their expectations.

 

 

Support digital director in developing central digital strategy

  • Ensure there is a clear and well supported central digital, data and testing strategy for the client. This will involve a collaborative process with the client and other agency partners as well as MediaCom internal teams and local markets.
  • Show how to use data to help the client understand their audiences better and develop insights that informs planning and execution.

 

Brief and inspire local markets

  • Inspire, guide and assist local team to brilliantly execute central digital leadership and strategy.
  • Be the trusted advisor for local markets
  • Able to collect and examine information from local to global level, articulate and identify issues as well as opportunities for continuous improvement and growth.
  • Share and apply best practice and learning across markets

 

 

Planning, Analysis, and Insight

  • Taking briefs from clients and working with the AD and Planning Manager to determine the required strategic approach.
  • Working with the Manager to conduct research and interpret data to apply strategic insights and help define a central planning approach.
  • Translate this in to a media strategy, rationale, and plan to present back to client.
  • Understand and implement MediaCom planning processes.

 

 

Knowledge Management

 

  • Take accountability for sharing key customer information across the team and with other teams as appropriate.
  • Be enthusiastic and have knowledge on new & emerging opportunities.  Provide critical & informed points of view on the application of these
  • Remain up to date with market trends to advise clients, team and local markets of future strategy.
  • Understand the market and customer demographics.

 

People Management

 

  • Manage, train, and develop an Account Executive.
  • Take responsibility for developing the digital knowledge of the wider team. Ensure all the junior members are engaged in their work and are motivated to add value.
  • Reporting into your DD line manager frequently and proactively.
  • Sharing priority task lists on a weekly basis.
  • Able to manage and prioritise downward and upward

 

Process Efficiency

 

  • Contribute constructively to the identification and improvement of central processes which could deliver higher-performance.
  • Act with initiative, contribute to the definition of new processes and support the rollout and implementation e.g. training of the team in such processes.

 

Key Performance Indicators

 

  • Client:  Help own and drive client relationship, serving and exceeding client expectations in the delivery of central strategic guidelines and campaign management.
  • People: Forster a great working relationship with internal and local markets and be considered a successful and respected collaborator with these team members
  • Personal development: Positive My360 feedback from manager, peers, and clients (where appropriate).

 

 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.