Planner Buyer

Media Planning, Implementation & Activation London, England


Position at MediaCom

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The Brief

About Mediacom



MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*



About the role/Team


The Dell Technologies EMEA central planning team is responsible for delivering overall strategy & media implementation across the key markets in EMEA for Dell Technologies.

The focus of the Central Planning team is to ensure that the client’s campaigns are run as effectively as possible and directly in line with client business needs, and the successful candidate will have the opportunity to be a key part in the success of this team.


To be effective in this role the candidate will be given the opportunity to learn and understand how Dell Technologies operates and is structured, apply their media and communications experience in terms of media planning, campaign management and seek new ideas and opportunities to maximise our campaign impact and further improve the strong existing relationship we have built in terms of client collaboration and partnership.


This role will allow the successful candidate to develop themselves in terms of technical knowledge, strong interpersonal abilities, and operational skills. They should be motivated by looking to build confidence with both our team and our client stakeholders. This role will give the opportunity to further learn marketing principles, how the media market operates, plus a good skillset in negotiation. There is a particular need for Dell Technologies in EMEA to provide a best-in-class audience targeting strategy, building on our ways of working with vendors in a bespoke way based on our client’s needs, but also provide new strategies and recommendations. The client is looking for us to be Forward Thinking and provide Innovation opportunities and the successful candidate will be involved in these strategic workstreams. It will also require an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents, and analysing results in a fast-paced environment.


Job Description


Job Title

Planner Buyer

Reporting To

Associate Director


MediaCom Worldwide





Date Issued

September 2021


Competitive based on experience

Objectives of the Role: 


The Planner Buyer will:


  • Coordinate planning activities between clients and internal stakeholders
  • Develop media plans in line with strategic guidance developed by the AD and Media Manager
  • Understand and implement the MediaCom System planning process where necessary, which the candidate will be trained on in the role.
  • Interpret client briefs to develop an implementation plan.
  • Conduct Research and interpret data to apply strategic insights to help define central planning approach.
  • Participate in client calls/meetings as required and contribute to the production of presentations.
  • Identify key risks to the delivery and performance against brief on a regular basis and manage solutions to mitigate such risk, with support from their line manager
  • Contribute constructively to the identification and improvement of central processes which could deliver higher performance.
  • Remain up to date with market trends to advise future planning strategy.
  • Understand the markets and customer demographics.




Skills, Behaviours and Experience Required:


  • Team player with excellent people skills
  • Analytical with a honed ability to problem-solve
  • Ability to think strategically
  • Demonstrate excellent competency of using Microsoft Excel,Word, and PowerPoint
  • Strong attention to detail
  • Effective and efficient working style
  • Technically minded yet service-industry-suited with the potential to develop into client leadership and more advanced staff management roles
  • Excellent written & verbal English language skills/grammar; a strong communicator