Ecommerce Marketing Director
Description
The Ecommerce Marketing Director will be responsible for leading the development and execution of ecommerce marketing strategies that drive revenue growth, customer acquisition, and retention. This role requires a deep understanding of ecommerce marketplace management, media buying, digital media, and marketing tactics. The ideal candidate will have a minimum of 6-7 years of agency experience with a focus on ecommerce, as well as experience managing and developing a team.
Key Responsibilities:
- Develop and execute ecommerce marketing strategies that drive revenue growth, customer acquisition, and retention.
- Manage marketplace relationships and ensure product listings are optimized for maximum visibility and sales.
- Knowledge about media buying efforts across multiple channels, including paid search, display, social media, and affiliate marketing.
- Identify and implement ecommerce improvement strategies to increase conversion rates, average order value, and customer lifetime value.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business objectives.
- Monitor and analyze ecommerce performance metrics to identify opportunities for optimization and growth.
- Stay up-to-date with industry trends and best practices in ecommerce marketing and share knowledge with the team.
Desired Skills and Experience:
- Minimum of 6-7 years of agency experience with a focus on ecommerce.
- Proven track record of driving revenue growth through ecommerce marketing strategies.
- Strong knowledge of marketplace management, media buying, digital media, and marketing tactics.
- Experience managing and developing a team.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams.
- Bachelor's degree in marketing, business, or related field.