Description

Mindshare is looking for a SENIOR STRATEGIST to be part of our Strategic department team. The ideal candidate will be able to make recommendations to clients/brands on how they can improve their performance and on how to reach business objectives through communication plans. He/she will have, always stay on top of emerging consumer, category and business trends that impact a clients’ business.

RESPONSIBILITIES

Accounting

• Supporting Strategy Managers and CSO in developing communication strategies that solve business challenges and designing media campaigns that achieve communication goals.
• To be in regular contact with the Client, keeping them up to date on all media matters
• Presenting effectively results and media updates
• Developing new ideas and maintaining solid relationship
• Coordinating and collaborate with agency partners, internal teams at local and international Mindshare level

Strategy

• Develop a strategic approach for all media touchpoints including content, influencer, experiential activities and sponsorships
• Provide critical & informed POV of new and emerging communication opportunities
• Campaign monitoring, analysis and reporting of campaigns with support of media planners
• Provide recommendations to optimize and adapt the campaign according to data insights and analytics

Skills and experience required

• Good storytelling and information design skills
• Passion for data and insights
• Proven experience in account management with demanding, possibly international clients
• Knowledge of media insight tools such as TSSP, ComScore, Global Web Index etc.
• Knowledge of Google suite and other digital platforms is a plus
• Updated on emerging communications opportunities and trends
• Confident communicator with well-developed presentation skills
• Proactive, good attention to details and an ability to analyze data
• Excellent computer skills
• Fluent in English

 LOCATION

Wpp Campus in Milan (plus the option for hybrid working)