Mindshare | Senior Strategist - Rif. 30006

Comms & Strategic Planning Milan, Italy


Position at Mindshare

Mindshare is looking for a SENIOR STRATEGIST to be part of our Strategic department team. The ideal candidate will be able to make recommendations to clients/brands on how they can improve their performance and on how to reach business objectives through communication plans. He/she will have, always stay on top of emerging consumer, category and business trends that impact a clients’ business.





  • Supporting Strategy Managers and CSO in developing communication strategies that solve business challenges and designing media campaigns that achieve communication goals.
  • To be in regular contact with the Client, keeping them up to date on all media matters
  • Presenting effectively results and media updates
  • Developing new ideas and maintaining solid relationship
  • Coordinating and collaborate with agency partners, internal teams at local and international Mindshare level



  • Develop a strategic approach for all media touchpoints including content, influencer, experiential activities and sponsorships
  • Provide critical & informed POV of new and emerging communication opportunities
  • Campaign monitoring, analysis and reporting of campaigns with support of media planners
  • Provide recommendations to optimize and adapt the campaign according to data insights and analytics


Skills and experience required

  • Good storytelling and information design skills
  • Passion for data and insights
  • Proven experience in account management with demanding, possibly international clients
  • Knowledge of media insight tools such as TSSP, ComScore, Global Web Index etc.
  • Knowledge of Google suite and other digital platforms is a plus
  • Updated on emerging communications opportunities and trends
  • Confident communicator with well-developed presentation skills
  • Proactive, good attention to details and an ability to analyze data
  • Excellent computer skills
  • Fluent in English


Wpp Campus in Milan (plus the option for hybrid working)