Strategy Director (9m FTC)

Comms & Strategic Planning London, England


Position at Wavemaker

About the role

The Strategy Director is an important role within Wavemaker Worldwide, working on solving problems and creating Communications Strategies for our clients. Increasingly, this role involves working with our specialist experts in the Consulting Hub (Commerce, Data, Analytics, Technology, Precision and Content) to help clients develop and execute digital change plans across their business.

Core responsibilities

Contributing to our relationships with important global clients:
  • Pioneer the conversation on strategic thinking, growth, audience strategy and platform innovation to help our clients make sense of the ever-shifting media landscape and create strategies that help brands thrive and grow
  • Use, interpret and synthesize data from multiple sources to find the insight and articulate the story.
  • Translate the brief and data into tasks for communications around the consumer purchase journey.
  • Able to dig deep into consumer insight – understanding the why behind the what of people’s behavior and decision making.
  • Putting audience led thinking at the heart of our recommendations to clients, drawing on novel and disparate data sources (and working with our audience science team) to create comprehensible and actionable audience led strategies
  • Knowledgeable across all media channels, from posters to sponsored stories. Clearly articulate their role and how they contribute to our clients’ growth.
  • Be fully fluent in the latest platform innovation and ensure our communication recommendations to clients leverage platform best practice
  • Provide actionable activation recommendations to clients, harnessing platform best practice to make platform, format and orchestration recommendations
  • Create strategic recommendations which drive innovative and effective use of communications (and measurable business outcomes).
  • Work with (and steer the conversation with) external agencies that work with our clients.
  • Understand the ways in which our Consultancy Hub expertise and services can be organised and delivered to clients to help them improve their marketing performance and customer experiences.
  • Present back work and solutions with empathy, authority, and conviction

Working on New Business pitches

  • Part of the team to help tackle multi market new business pitches
  • Ability to flex across all the requirements of a new business pitch (insight, strategy, and ideas)
  • Promote Provocative Planning principles and tools when responding to new business briefs
  • Push boundaries to create step change insight and strategy work
  • Make the complicated simple through compelling and comprehendible story telling
Helping drive training, roll out and adoption of Provocative Planning, our new way of working
  • Advocate the use of Provocative Planning across Wavemaker Worldwide clients
  • Contribute to the network training and adoption of Provocative Planning
  • Share your (excellent) knowledge and experience of Momentum, Wavemaker tools and Provocative Planning with Wavemaker Worldwide teams

  • Contribute to thought leadership activity; writing articles, presenting at forums and rolling your sleeves up to dig into the Momentum database and find new and interesting stories
  • Help foster an ‘award winning’ culture by showcasing great award-winning work and helping the agency focus on creating and submitting excellent work for awards
  • Be constantly curious. Read lots, share lots. Question perspectives. Contribute to debate.
  • Have fun: We are at our best when coming to work is fun!


About Wavemaker  

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help the world’s leading brands win more sales. 

Our 7,200 people across 88 markets provoke growth through: 

  • deep knowledgeof our clients’ business 
  • confidence to challengewhat’s gone before 
  • the supportto go further than we thought possible 

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.comTwitter and LinkedIn