Planning Director - Wavemaker Select

Media Planning, Implementation & Activation London, England


Position at Wavemaker


Welcome to Wavemaker Select:



As a standalone division we have the freedom and flexibility to determine how we work to deliver the best for ourselves and our clients. We challenge ourselves to be agile and experiment with new ways of working.  We are therefore looking for people with an entrepreneurial mind-set, a can-do attitude and a desire play a leading role in a team and proposition that is being developed from the ground up.

In the next two years we have an ambition to double in size.  We’ll do that by attracting new clients and projects into our team as well as growing our existing clients.  Our aggressive target means we have a lot of work to do!  We need an equally passionate and ambitious team to drive our proposition forward; externally across media partners, intermediaries and the wider industry but equally to our wider Wavemaker, GroupM and WPP family.

Initiatives we need own to drive our growth plans:

  • Full client audits, opportunity areas and workstreams to deliver upon them
  • Accurate commercial management and tracking of revenue to reach our target
  • Effective working relationships with WM departments, especially Precision, IQ and WMContent for new growth opportunities
  • Enhanced relationship with New Biz & Marketing to develop and implement a bespoke prospecting and marketing plan
  • Work in close partnership with our Head of Product to develop a bespoke Wavemaker Select product tool kit
  • Establish and nurture strategic media owner relationships to develop better work and unlock client opportunities
  • Establish relationships with intermediaries and consultants to raise our reputation in the market for new business pitches
  • Forge new relationships with WPP partner agencies and wider creative/PR agencies for joint new business opportunities
  • Play a leading role in new business pitches/consultancy projects
  • Strong relationship with GroupM to understand product roadmap and new opportunities applicable to our clients or prospects


We need everyone in our team to deliver exceptionally on the day to day as well as play an active and focused role in driving forward our collective ambition.


About the Role:

As a Director within Wavemaker Select you would play an active part in developing the Select proposition alongside your client responsibilities. This role is as much about launching and growing a business as it is about doing excellent work for our clients.

New and additional client opportunities will arise through the process of prospecting and new business pitches.  This is an absolute priority area for this year (and beyond), where we expect to be pitching regularly for consultancy projects, selling our products to new prospects as well as winning new retained clients.


  • Maintain client and agency relationships at a mid-senior level, delivering media recommendations/projects to clients. Someone client’s value.
  • Represent the company in a professional manner to clients, media owners and suppliers and prospects.
  • Deliver best in class touchpoint strategies and planning responses using data-driven planning recommendations – geared towards delivering growth for the client’s business.
  • Champions the use of Wavemaker planning tools, inspiring creativity and innovative solutions to deliver growth for clients.
  • Collaborate and effectively work with activation teams in order to create holistic media recommendations
  • Clearly define the tasks for media, tech and content investment, develop channel roles and investment priorities based around tasks. 
  • Bring new thinking, approaches and creativity powered by insights and data. 
  • Understand brand and business performance best practice and able to talk around relevant KPIs
  • Prioritise the workload of the team. Ensures all client requirements are surpassed and executes all client requests in a timely and professional manner.
  • Exhibit sound financial awareness, including budget control and the impact on profitability.
  • Lead a team and keep people motivated and engaged.
  • Participate in new business projects and pitches


In Wavemaker Select we have a diverse client portfolio.


The range of clients offers the candidate an excellent opportunity to work across multiple categories and on some well known household brands, each with its own unique growth challenge.


About you:

You will have the ability to lead small to medium sized campaigns independently, whilst managing other specialist teams to ensure true integration and collaboration

  • An experienced manager, proactive and willing to develop and implement innovative media solutions; Confident in their approach and ready to present and support recommendations to a variety of stakeholders
  • Thorough media knowledge across online and offline channels; Sound understanding of planning principles
  • Leadership, communication, and organisation skills
  • Experience in line-management preferred: setting objectives, management, motivation, and development
  • Ability to manage and prioritise multiple workstreams
  • Strong attention to detail, delivering quality work
  • A pro-active attitude to learn new things and positivity about taking on new challenges



About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible.


We are a part of GroupM, WPP’s global media investment management company.