Programmatic Account Director

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

The Team:

We are a team of around 25 people working to deliver centralised programmatic activity for one of the world’s leading CPG brands. Our resource is split between the central leadership team in London embedded within the Wavemaker agency, regional programmatic hub champions in 5 European markets and offshore programmatic activation resource within Poland. Together we seek to deliver a market leading programmatic strategy for very engaged clients sitting across many markets.

We are now looking for a Programmatic Account Director to come and join the team based in London, working into the Programmatic Director.

The Role:

The Programmatic Account Director provides day-to-day leadership to a division of the CPG client. The Programmatic Account Lead will advance the programmatic maturity across the region on this client, be proactive, drive innovation and ensure the offshore team adheres to their roles and responsibilities so that campaigns outperform media quality and performance KPIs. The individual in this role will work into the Programmatic Director who leads the overall programmatic approach on the CPG client. 

You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, responding to brand briefs and ensuring campaigns run by the offshore team deliver on planned targets.

Key Responsibilities:

Drive Programmatic Roadmap

●        Partner with Regional and Global WPP teams to drive the overall programmatic capability across the region.

●        Accelerate programmatic maturity across audience, creative and measurement.

●        Curate a regional programmatic roadmap for the division of the CPG client

●        Lead regional programmatic reviews with the regional programmatic client.

●        Maintain a campaign testing plan across the region and disseminate highlights of the activity across the region.
 

Campaign Management

●        Contribute to building effective media plans to organize campaign actions and goals

●        Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.

●        Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting global hub, executives, and managers, across your clients.

●        Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.

Client and Partner Management

●        Build strong, effective relationships with clients maintaining relationships of trust and respect

●        Demonstrate an understanding of the media and technology developments that influence our client’s business.

●        Drive growth through spotting new optimisation opportunities, services or products and delivering excellent results.

●        Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

●        Understand the products and solutions that could be relevant for clients that have been developed within the group.

People Management

●        The ability to motivate and train individuals, being a key stakeholder in the development of junior staff.

●        To support and nurture junior & global hub employees, ensuring their training and development needs are constantly evaluated and fulfilled.

●        Clearly outline tasks and objectives with the Programmatic Director, with specific deliverables and timelines for progression.

●        Highlight work delivered and client initiatives. Demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency communications.

Operational Excellence

●        The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.

●        Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.

●        Maintain standards and process throughout the end-to-end campaign lifecycle

●        Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers

Skills & Experience

●        Passionate about programmatic as a channel and driving continued excellence.

●        Proven experience in programmatic multi-channel campaign activation and management.

●        Confidence in core trading platforms, DV360. TTD and Amazon

●        Ability to establish and maintain effective relationships both internally and externally.

●        Ability to translate technical and complex points to non-technical audiences and coach others to do the same.

●        Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative

●        Ability to lead and manage a hybrid team located in different markets

●        Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

●        Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.