Account Executive - Research & Insights

Data, Analytics & Insight London, England


Description

Position at Mindshare

 

 

 

 

 

 

 

 

 

JOB TITLE: Account Executive

DEPARTMENT/TEAM: Research & Insights

LOCATION: Central St Giles, London

 

Are you insatiably curious, and always asking why? If the answer’s ‘yes’ then we really want to hear from you as we’re looking for an Account Executive to join our Research & Insights team at Mindshare London where we are all about understanding people.

 

A team of 15 research specialists, we’re a tight-knit group that works across all of Mindshare’s clients. We all have a diverse set of skills and we get to work on a great set of clients too – M&S, KFC, Unilever, Volvo, Facebook, Depop, Chanel… to name a few.

 

We focus on understanding our brands’ audiences, the markets they operate in, and what’s happening in the world of data, tech and content that is going to shape their business in the future. Working with different members of the team, you’ll be helping solve the tough questions on our clients’ minds – Who are our consumers? How do they make decisions? Why isn’t Gen Z engaging with our brands? And many more! You will gain experience with the latest media insight tools around and speak to people first-hand to investigate why they say and do the things they do. You will develop a wide range of research techniques from desk research through to bespoke quant/qual and digital insight projects.

 

As an Account Executive you will provide support in the design, management, and execution of alaid variety of primary (quantitative and qualitative) projects, secondary research projects and even delve into digital insights. This role will give you the opportunity to work on a variety of projects under the direction of a Research Director but also take the lead on smaller ad-hoc assignments and even present directly to the client!

 

This is an opportunity to work in a unique environment, a research team within a media agency which offers an abundance of opportunities to get closer to clients and expand your knowledge of how communications are brought to life and activated. At the same time, your projects will focus on getting under the skin of human behaviour to understand larger issues impacting the world our clients operate in, whether this is understanding the impact of Brexit, tracking behaviour as we emerge out of lockdown, or exploring the latest technology and cultural trends.

 

CORE RESPONSIBILITIES:

  • Support the Insights team on a range of different projects including audience profiling and segmentation, brand reputation analysis, measuring campaign effectiveness, influencer identification, social media content audits and exploring consumer attitudes across a range of topics
  • Play a key role in the overall design and execution of primary research projects
  • Responsible for formatting your findings and insights into final deliverables for our clients and you will support the team in presenting these insights
  • Collaborate with different teams within the company to identify, review and solve problems
  • Other responsibilities include working on exciting new business pitches

 

PERSON SPECIFICATION:

  • Analytical mindset and ability and an understanding of how data helps us understand behaviour
  • Ability to analyse and interpret information in a creative and interesting fashion
  • Mature and confident style – enthusiastic about presenting and sharing your insights 
  • Excellent attention to detail
  • A good degree or qualification in relevant field

 

A big advantage to have

  • A passion for working with data with a technical appetite to explore relevant data software such as Excel, SPSS, Q, Brandwatch or Shareablee
  • Any previous experience generating insights from data
  • An understanding of the differences between quantitative, qualitative, and social listening research techniques
  • The ability to synthesise complex information and communicate this clearly for different audiences
  • An interest in developing your skills beyond traditional primary and secondary research

 

 

 

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries; each dedicated to forging competitive marketing advantage for businesses and their brands.

 

OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network: www.mindshareworld.com/uk/huddle

 

COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We work collaboratively to shape a coherent, progressive and deliverable programme that support our goal of complete inclusion.