Planning Manager

Comms & Strategic Planning London, England


Position at Wavemaker

The Role

We have an exciting opportunity for an Planning Manager to join Wavemaker working across numerous account within the Wavemaker B2B Team.

The Planning Manager is responsible for driving the day to day delivery of best-in-class planning and activation within the team, leading and coordinating specialists and building strong, mutually beneficial relationships and demonstrating sound understanding of client and business communication needs.  

The team

As a small team within a large agency this role will allow you to work across multiple media disciplines, from planning to implementation to precision. The Wavemaker B2B Team deliver campaigns across all channels and is a great opportunity to hone skills in both offline (e.g Radio, Print, OOH) and online channels (e.g Display, Digital Audio, Social and Search).

We are a close, hardworking team who are always looking for new ways to grow our client’s business and are looking for someone passionate and confident who can help us deliver this and become a key player in this fantastic team.

The responsibilities

In this role you’ll be responsible for:


  • Building and maintaining client and agency relationships to ensure a comprehensive understanding of stakeholders of client business
  • Delivering best-in-class planning and activation that reflects the comms strategy.
  • Apply WM’s planning philosophy across all client work, utilising a broad set of internal tools (inc. [m]Insight and maximise) as well as external tools to build a deep understanding of the consumer, the client’s business and its specific opportunities.
  • Keep abreast of how campaigns are performing, spot related opportunities & issues, and course-correct accordingly
  • Keeping people motivated and engaged and ensure a training and development plan is in place for your Planning Executives. Manage upwards, by being an invaluable eye on the day-to-day for the Account Director.
  • Prioritise the workload of the team to ensure client requirements are executed in timely, professional, efficient manner.
  • Actively participate in new business projects and pitches and ongoing training.


About You 

To be successful in this role, you’ll be able to demonstrate:

  • That you are an experienced media planner, able to understand client’s business challenges and to engage strategists and specialists to develop an OEP planning strategy to address them.
  • Clarity in conceiving & delivering compelling media recommendations to clients, supported by robust communications planning skills and storytelling.
  • Experience in industry planning tools & insight gathering, to build a deep understanding of the consumer, the client’s business and its specific Purchase Journey opportunities.
  • Ability to articulate to clients the key deliverables around campaigns, to confidently manage timelines and prioritise deadlines
  • Ability to define the tasks for media, tech and content investment, develop channel roles and investment priorities based around tasks.
  • Able to manage activation teams & clients, to keep abreast of how campaigns are performing and able to lead on macro course correction if required.
  • Able to ensure investment decisions point to the precise moments in the purchase journey where they can deliver the greatest impact.
  • Sound financial awareness, updating trackers, budget control, and campaign spend.


About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn 

We are an equal opportunities employer

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.