Paid Search Senior Planner Buyer - Dell

Programmatic, Biddable, Paid Media & SEO London, England


Position at MediaCom


Job Description


Operating Company


Job Title

Paid Search Senior Planner Buyer

Department / Team

MediaCom EMEA (Dell)

Reporting To

Associate Director




Mediacom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of Mediacom, MindShare, and others.  Within these companies we have the largest search operations around the world with a greater geographic footprint than any competitor.


MediaCom handles the media planning and buying for some of the world's smartest advertisers.  Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.


The Team


We are the Mediacom Dell Search team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We are a specialist division of MediaCom focused on both business to business and technology client requirements.


Dell team is comprised of a range of client managers, planners, buyers, ad ops and analysts, and has a heavy digital focus. There are 30+ staff based in London. We are relatively self-sufficient on that basis and can deliver digital solutions from Search to Programmatic to Social. Clients within this division include Dell, Alienware and Dell Technologies. This team also provides B2B & Technology guidance for broader agency pitches and strategic advice to clients looking to extend beyond B2C targeting.


We are looking for a Senior Paid Search Planner Buyer to come and join the growing Execution team based here in London. The right candidate will assist in and eventually take responsibility of the planning and activation of paid search and GDN campaigns for Dell Consumer and Small Business divisions (Dell CSB). The Senior Paid Search Planner Buyer will report into the Paid Search Associate Director, as well as directly oversee and support the Paid Search Executive.  This is a fantastic opportunity for a highly competent self-starter to take the next step by working with a highly advanced and sophisticated digitally savvy brand at one of the world’s biggest media agencies.


Our vision for the Execution team is to embrace the connectivity between media both on and offline, with a connected, responsive team of digital specialists who bring expertise to their field, but with a breadth of understanding across all media. A role in our team therefore allows you to advance your skill set as a subject expert but also exposes you to a much wider media business offering diversified training and development opportunities for a long term career path.



The Role


We are looking for an experienced Senior Planner Buyer with a proven track record in Search, client handling, and relevant exposure across other digital channels. 


Core responsibilities


Campaign management:


  • Be aware of your clients’ business targets and goals and proactively suggest how to improve performance.
  • Be able to set up search campaigns from scratch - from keyword and ad copy creation to trafficking and health checks.
  • Monitor campaign performance and flag issues with line manager and the account team.
  • Be responsible for the day-to-day delivery of Search campaigns. The primary concern is to manage, report and optimise campaigns in order to deliver against spend and efficiency targets. 
  • Demonstrate a strong working knowledge of search platforms and bid management tools (Google Ads, Search Ads 360, Amazon Sponsored Ads and Microsoft Ads). Working knowledge of Adobe Analytics will be an advantage.
  • Have a proven track record of delivering search campaigns to a high standard and optimising towards ROAS / revenue campaigns, while meeting strict spend
  • Show initiative and pro-activity in growing search accounts, strive to find efficiencies and opportunities to improve them.
  • Drive insight through an appropriate use of available tools, ensure account growth and help to exceed targets.
  • Incorporate testing into Search campaigns demonstrate the knowledge of best practices and functionality that allows to propose and set up A/B tests efficiently.


Reporting / Forecasting:


  • Provide regular updates to line manager and wider account team relating to campaign opportunities and pressures.
  • Report on campaign performance on a weekly and monthly basis (with support of a Search Executive).
  • Deliver a coherent commentary each week and flag any delivery / performance issues.
  • Plan and forecast with relevant and actionable insights and rationale. Maintain media plans.
  • Attend status meetings, results meetings, provide insights and delivery summary for wider reporting and forecasting calls (QBR presentations, quarterly planning).
  • Support the Account Director in delivering effective client service.
  • Build and sustain professional and collaborative working relationships with account team and clients.
  • Be precise, numerate and articulate when providing feedback, writing documents and analysing results.




People / team responsibilities:


  • Act as a representative of the Search department and MediaCom. Build relationships throughout the company, identify opportunity for client growth.
  • Take your career management seriously, prepare for performance reviews and attending training
  • Increase knowledge within the tech and B2B verticals.
  • Liaise with line manager and aid in training and development of the Search Executive
  • Ensure that the Search Executive takes control and ownership of their role within the account management process and that they understand the importance of their part.


Skills, Behaviours and Experience Required


  • Passionate about Digital
  • Advanced knowledge of Google Ads, Microsoft Ads and SA360
  • Intermediate knowledge of Amazon Sponsored Ads
  • Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint
  • Highly analytical
  • Team player & winning can-do attitude
  • Confident presenter
  • Be administratively competent
  • Strong attention to detail
  • Effective and efficient working style
  • Technical yet service-industry-suited with the potential to develop into client leadership and staff management roles
  • Excellent written & verbal English language skills / grammar; a strong communicator




Welcome innovators, initiative takers and instigators. 


We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.


We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Dell, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.


We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.


All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.


But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.


We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.


We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.


Do you want to work with smart, creative, enthusiastic people? So do we.


Welcome to MediaCom