Account Director m/SIX

Advertising and Creative Services Finland, Finland


Who are m/SIX?

m/SIX is one of the fastest-growing media planning and buying agencies in the world, with an international network that now comprises over 40 offices across 3 continents.

We have a unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are majority owned by our partners within The&Partnership, but GroupM’s minority ownership means that we are able to offer a true ‘best of both worlds’ advantage. This means a progressive and entrepreneurial approach to business and culture, whilst providing full access to GroupM’s market leading pricing, data and technology assets. The&Partnership overall has a strong ethic of pitching in and getting our hands dirty, regardless of level. As such we are naturally less hierarchical and territorial than many other agency environments, particularly when it comes to working with creative teams.

As both The&Partnership and m/SIX we have therefore created new models and ways of working, which are leading the industry in defining the agency of the future. This means solutions built bespoke for clients’ individual needs, inclusive of all necessary disciplines and working to one bottom line. Creatives, strategist, analysts, investment and production teams working together, with data and technology at the centre. These teams are often implanted directly within the client marketing teams, the impact of this has been transformational on our clients’ business.

The agency is designed to think audience first – to face into disruption. We use data signals to understand the flow of audiences and build communications systems that balance the need to build and convert demand. We turn real behavioural data into actionable human insight that informs all communications at both strategic & implementational levels. This means that we’re geared toward business growth, not just media growth. Our aim is always to become a valued board-level business partner of the clients we work with.

As a direct outcome of this progressive & transformational agenda, m/SIX has two ambitions. To be a top ten agency in every market in which we operate, and to be the most important place in the careers of our people.


Current clients in Finland include Toyota, Lexus,, Continental Foods with more clients announced soon.

The Role

We are looking for a driven and enthusiastic media specialist to join the m/SIX Nordics team as Account Director for m/SIX Finland.  The m/SIX team works side by side with The&Partnership creative team for and we need an Account Director with the vision to drive the client relationship and work output forward.

As the Account Director, you would be the most senior day to day person working on the Finnish account on the media side with an Account Executive reporting into you and leading a team of specialists from GroupM.  You will report into the Nordic Lead for m/SIX who is also responsible for the Creative teams across the Nordic region.  As well as your direct report(s), you will also work closely with the Media Strategy Director, Audience Planning leads and other Directors in the Nordic region.

For someone who wants to challenge themselves with a blend of client servicing, strategic thinking and with a chance to be part of building the m/SIX agency in Finland, then this role is a unique opportunity.

What experience & skills does the role require?

Experience of the automotive category is desirable, but not essential.

The candidate will need to demonstrate the ability to manage senior client relationships, delivering strong work through clear & knowledgeable media thinking.  It is crucial that the work we produce is well-presented and directional, with a strong link from robust audience insights through to media recommendation.

Some specific role responsibilities:

  • Managing the day to day output of the media team
  • Ensuring all planning work is of the highest quality, innovative and driven by in-depth understanding of the audience and how communications work
  • Key network liaison – assisting the market with the latest central thinking and insight as well as surfacing and scaling the best work from other markets
  • Anticipating client needs, going beyond answering requests and delivering the best client service possible
  • The go-to person on the m/SIX Finland team, being the gateway to the specialists for our clients
  • Working closely with The&Partnership creative team, specifically the Business Director ensuring all work is seamlessly joined together
  • Working closely with the ROMI team to ensure all dashboards are accurate and being used to generate insights
  • Monitoring key competitor activity and producing an insightful view of their activity.
  • Monitoring interesting developments in both the media world and the client categories.
  • Forecasting revenues for m/SIX Finland
  • Pitching new business
How will success of the role be measured?

Client satisfaction surveys and feedback as well as relationships developed with key internal stakeholders (both in Finland and across the Nordic network) are key goals.  The quality of work produced by the Finnish team as well as the ability to drive grow the scope of work are also essential to success in this role.

Personal attributes

  • Confident and inquisitive; someone willing to lead and learn
  • Commercial acumen
  • Energised and enthusiastic
  • Strong written and verbal communication skills
  • Numerate and analytical
  • Planned and organised
  • Empathetic, someone who works best when part of a team

Behaviours Required

Emotional intelligence: Able to work collaboratively in a team environment, be conscious of support requirements for the team and how to get the best out of them.

Demonstrates curiosity: Has a drive to make themselves better at what they do and to increase their knowledge. Maintains a detailed topical knowledge of relevant media developments, and actively seeks opportunities to learn. Encourages curiosity in their team.

Highly Collaborative: Works well with internal agency teams and external agencies.

Proactivity: Takes an entrepreneurial approach to their work and is able to work at times with minimal support. Volunteers or creates opportunities to expand their experience and positively impacts those working at m/Six.

Please send your application, CV and salary request as soon as possible in English.