B2B Social Manager

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. 

Reporting to: Account Director

B2B Context:

Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the B2B category hub looking after Wavemaker biggest B2B clients. Our B2B team has witnessed huge growth in the last 12 months, and this is your opportunity to be included within a fast-growing team.

Client Context:

We have recently celebrated a new client win, you’ll role will be to work on this new client, but also to sit across two cornerstone accounts supporting on their social requirements.

Our clients demand excellence and as a team, we take pride in driving strong performance for these accounts.

You’ll get diverse exposure to categories, both brand and performance campaigns and a range of tactical and larger always on budgets.

Role Context:

You will work as part of an ambitious team to run the critical support duties of our clients advertising social campaigns. A key role in ensuring operational excellence and delivering the critical foundations for marketing success. You will also be involved in the managing of client day to day activity and reporting on success metrics as well as supporting the senior team in understanding the wider market and competitors and how this affects our business outcomes.

As a Social Account Manager you will be responsible for the coordination and delivery of your account(s) across all social channels whilst operating as the main campaign point of contact for our clients. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class paid campaigns which exceed our client’s expectations.

Key Responsibilities:

Campaign Management

• Responsible for the output of your team, client facing and operational, and accountable for adherence to controls and best practices across paid media campaigns.
• Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
• Maintain a forward thinking and innovative approach in the development of all paid media activity, but with social as your specialism
• Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back to the client.
• Comfortable troubleshooting and helping train junior team members with daily challenges.
• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
• Identify opportunities to test and innovate in the paid space. Developing these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team.

Client & Partner Management 

• Develop strong relationships with key client stakeholders and leading team communications with them.
• Advise internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses.
• Demonstrate expert knowledge of and monitor the client’s industry and competitive environment in order to create effective solutions. 
• Demonstrate an understanding of the media and technology developments that influence our client’s business.
• Deliver excellence in client service – including:

• Quality control over all work produced, including that of indirect reports.
• Set up and attendance for all status meetings, reviews, and general client meetings.
• Ensure all client requests are met and surpassed and manage client expectation effectively.
• Respond to all client briefs and requests in a timely, professional, and efficient manner.
• Use Wavemaker tools to drive forward new channel suggestions and performance orientated recommendations.
• Demonstrate an enterprising and pro-active attitude to all client dealings.

People Management

• Ensure the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.
• Set objectives for your team, reviewing and providing feedback regularly
• Ensure team members are conducting daily visibility and budget checks and tracking actions for monthly and quarterly reviews.

ABOUT YOU:

The successful candidate will be responsible for day-to-day client management, leading the response to briefs, strategy, and planning, while effectively managing the team to deliver best-in-class results. It is important that this person is comfortable to lead in client meetings and can build solid relationships with the clients as well as the team and Wavemaker colleagues. The Snr Account Manager will be supported by a team of account managers and executives.

It’s essential that you have:

• Excellent understanding of the strategic and tactical application of digital marketing in general.
• Experience in activation social channels, including LinkedIn and Meta.
• Building media plans from scratch based on a client’s brief.
• Experience providing campaign optimisations and extensive reporting insight.
• You would have used finance system to setup and pay media vendors.
• Big agency experience is essential.
• Proven Project Management, Leadership, Stakeholder and People Management Experience.
• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.
• Excellent verbal and written communication skills.
• Strong presentation skills.
• Advanced excel skills. Must know how to use Vlookups, Pivot Tables, and web queries.
• Strong understanding of how paid social within the performance and digital ecosystem.
• Working knowledge of key tracking solutions.