Performance Marketing Manager / L'Oréal

Programmatic, Biddable, Paid Media & SEO Istanbul, Turkey


Description

Wavemaker is looking for a Performance Marketing Manager to join  L'Oréal Team.

Qualifications

·         Bachelor’s Degree in Business, Engineeering or related fields,

·         4+ of experience in performance marketing,

·         Fluent in English,

·         Proven experience and skills in SEM, Paid Social Ads Management and Programmatic Buying,

·         A strong understanding of analytics, automatization and optimization tools,

·         Eager to learn all aspects of digital media,

·         Working knowledge of cookies, tracking and analytical technical mechanics,

·         Strong attention to details,

·         Has a high self awareness skill,

·         A high energy, positive, can-do person who is always looking for ways to improve what we do,

·         Exceptional communication skills (written & verbal).

Responsibilities

·         Responsible for the performance, budget and management of paid acquisition channels; Programmatic Buying, Adwords, Facebook and other biddable media.

·         Overseing and leading performance marketing specialists in day-to-day operations, optimization and reporting,

·         Make sure that performance marketing activities are aligned with clients’ business KPI’s and overall marketing strategy,

·         A senior point of contact for clients providing the strategic direction and operational guidance need to increase performance,

·         Conducting competitor analysis to identify areas of threat and opportunity,

·         Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team,

·         Collaborating with other teams covering Media Strategy, Data&Technology, Media Buying and Planning, Analytics, etc.