Creative Futures Lead, Account Director - Business Development

New Business & Marketing London, England


Position at EssenceMediacom

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Creative Futures Lead, Account Director – Business Development


If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [email protected]


At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.


Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.


Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!



Overview of role


We are looking for a passionate, entrepreneurial, and collaborative AD to join our team in Creative Futures. 


This is a very exciting and collaborative role and an opportunity to be a key member of the team who are the gateway into Creative Futures, for the entire business.  Our team are highly skilled generalists who can build relationships and diagnose the needs of clients and briefs utilising the plethora of services which are offered within Creative Futures. We are obsessed with increasing relevance for our clients as we whole heartedly believe this is intrinsically linked to growth. 


If you are passionate about culture, inclusion and creating epic work with partners, this is the role for you. 


We work with a huge variety of Clients and Media Owners to co-create some of the most exciting and high-profile content campaigns in the industry. 


Recent campaigns developed by our team include:

  • eBay Small Business United
  • TUI World Cook
  • Chase Bank Sponsorship of the Commonwealth Games
  • Love Island x eBay
  • Guild eSports x Sky Broadband



Reporting of the role


You will report into a Senior Associate Director in the team



3 best things about the job


  1. Working across a multitude of exciting EssenceMediacom clients and partners, forming strong relationships with key clients and media owners, as well as teams internally.  Being part of new business is an exhilarating part of the role!
  2. Being a valued member of a high performing team who have developed impenetrable relationships with internal teams and clients and are the first port of call for all Creative Solutions. Being part of a fun, dynamic department (within Creative Futures), as well as being a part of the wider EssenceMediacom family.
  3. You will be integral to challenging the status quo, driving relevance for clients, contributing to and leading on award winning work  




Measures of success


In three months, you would have:


  • Understood the client opportunities within the agency and begin to be matchmaking at a senior level
  • Have spent time with individuals in the team and developed a relationship with them which enables you understand the different elements within CF and talk about them confidently 
  • Met with key members of the planning and strategy community
  • Be accountable for financial forecasting for clients and the pipeline
  • Regularly share own POV on product opportunities



In six months, you would have:

  • Be seen as a go to expert within relevance and be working on both pro-active and reactive responses to key client challenges
  • Be comfortable leading discussions around all products without the need for specialists at each meeting
  • Be regularly receiving positive feedback from clients and peers alike
  • Understand and implement essenceMediacom’s core values and ‘Breakthrough’ in all aspects of the role (whether that be with colleagues, clients, or the wider industry)
  • Contribute to wider agency initiatives, e.g. pitches, cultural initiatives etc


Responsibilities of the role


  • You are seen by the immediate team, department, and wider agency as the go to person from Creative Futures for their client and selling in the role for relevance!  You are an advocate for all things relevance related from influencer marketing, addressable creative to branded entertainment
  • Supporting and working with the SAD and wider team proactively drive and maintain relationships with your BU and client teams 
  • Spotting opportunities across your patch and matchmaking them with ideas and insights
  • Working with media owners to extract their best and most innovative work
  • You are an advocate and represent Creative Futures with business as well as with clients


What you will need


  • An entrepreneurial spirit, charisma and a galvanising nature!  People must want to work for you and alongside you!
  • Significant experience in partnerships, branded entertainment, sponsorship and an understanding of rights, licensing and IP
  • To be strategic and creative as well as solutions orientated
  • Good commercial acumen and an insatiable desire to get brilliant work over the line
  • Be able to determine success benchmarks for channel and partner performance 
  • Exceptional people skills (including people / development) and very confident with clients, and in managing multiple stakeholder relationships.
  • Be masterfully collaborative and balance that with driving forward innovation and great work
  • A people person, someone who can build relationships quickly and gain trust
  • Previous experience in working well under pressure & working to deadlines




About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  



*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediaCom London*