Programmatic Account Manager - Ford

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare

Role Context

A role exists within Mindshare Outcomes within a growing Programmatic Display team. We are looking for an experience Programmatic Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

About the role

The candidate will report into the Programmatic Account Director.  Working within the Programmatic team, they will be integral to achieving client goals, and the development and optimization of Programmatic activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage multiple campaigns at a time. You will be expected to champion the Mindshare Outcomes best practice approach to delivering campaigns. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Performance

  • Leading the planning, creation, and on-going management of Programmatic campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
  • Proactively performing regular optimization of accounts and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery

Profile

  • Playing an active role in team meetings and agency events
  • Writing case studies of great work delivered by the team
  • Volunteering to assist with new business pitches, and other cross-agency initiatives

People

  • Collaborating with other digital teams within the Mindshare Outcomes hub
  • Delegating and managing workloads across the junior members of the team
  • Contributing to and owning personal development plans
  • Arranging/attending training to progress you and the team’s knowledge and capability
  • Motivating junior team members to develop their knowledge of Mindshare best practices
  • Supporting the educating of planning teams on the benefits and purpose of Programmatic

 Process

  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
  • The accurate management of budgets, adhering to the Mindshare finance process
  • Taking responsibility for junior team members accurately following all aspects of Mindshare process
  • Identifying opportunities for process improvement, and providing recommendations

About you

  • Exceptional hands-on Programmatic experience and comprehensive knowledge of best practice
  • Experience supporting, developing, and mentoring junior team members
  • Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
  • A strong understanding of audience strategies to optimise programmatic campaigns
  • Knowledgeable in 3rd party programmatic platforms (DV360, TTD, Amazon, Xandr, Verizon) and experienced user of tracking platforms like DoubleClick
  • Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
  • Aware of how Programmatic can integrate with other digital and offline channels
  • Able to devise a testing approach/roadmap delivering statistically significant results and insights
  • Experience working with client leadership, developing day to day client relationships
  • Analytically minded with very good attention to detail, able to identify trends in large data sets

 

Agency background:

Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients.  The Mindshare Outcomes Programmatic team are responsible for planning, buying and managing Programmatic for complex clients within the retail, FMCG, automotive, finance and technology, industries.

Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.