Senior Performance Manager - Digital Services

Programmatic, Biddable, Paid Media & SEO Lisbon, Lisbon


Description

Position at GroupM

Performance Manager, Paid Search, Social & Adops

Based in Lisbon, the Senior Performance Manager is responsible for developing and delivering a range of performance marketing products, creating & delivering performance marketing strategies, campaign reporting and analysis. 

Duties and Responsibilities: 

  • To draft paid performance proposals and presentations 
  • Manage relationship with platforms such as Google, Facebook and Tik Tok for accounts under management 
  • Build campaign structure based on client brief 
  • Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend 
  • Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership 
  • Ensure delivery on performance targets for clients 
  • Monitor & measure performance activity, engagement metrics, analysing results, translating information into learning & strategic recommendations. 
  • Maintain appropriate mid-level Client relationships. 
  • Build Client respect and be recognized as a leader on their business. 
  • Work closely with client to identify and deliver performance marketing requirements 
  • Work closely with planners to deliver on campaigns 
  • Coach junior executives to continuously develop new approaches to optimization
  • Ensure full knowledge of tools like Google Analytics, SA360, CM360, Sizmek and Adform. 

Qualifications:

  • 3+ years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
  • Google, Facebook, Tiktok, Linkedin and Twitter ads are essential for this role.
  • Data-driven and creative to push the envelope on new user acquisition
  • Ideally with  experience with demand side platforms (DSPs) and ad-servers (e.g. DV360, Campaign Manager)
  • Have experience of using Google Analytics (or similar web analytics platform) 
  • You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other
  • Creative thinking and problem solving to come up with solutions
  • Tenacity, resilience, flexibility and judgement to deal with difficult situations