Paid Search Manager

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn 

JOB DESCRIPTION:

This role will be part of our Nexus team that sit within Wavemaker Worldwide Activation

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

Wavemaker Worldwide Activation:

Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data and technology to drive business results for our clients and is directly connected to our most senior global management team offering increased opportunity for senior level exposure.

Agency Context:

Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Entertainment category hub (ents hub includes clients : Paramount, Viacom, Bungie Games, Riot, Sky). The client for this role is our newly acquired and Wavemaker worldwide’s largest client, Audible. The set up of each team is specific to the client’s needs but is largely dependent on the scope of media channels.

Client Context:

Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.

Role Context:

As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity. You will employ strong platform knowledge and manage client/supplier relationships to make sure you and your team deliver flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis.

The role involves managing one or several Account Executives (overseeing their workload and output, as well as managing their development) to successfully execute deliverables and exceed client’s expectations. The Paid Search Account Manager will also act as a key point of contact for the Global Hub, who are a core part of your team. 

Key Responsibilities:

1. Campaign Management.
   1. Effectively manage you & your team’s designated accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery.
   2. Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can be effectively achieved.
   3. Ensure adherence to paid search channel best practices for clients and contribute to the development of search best practice.

1. Client & Partner Management.
   1. Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients.
   2. Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
   3. Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite. 

1. Team Player.
   1. Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.
   2. Oversee, as appropriate, the performance of Account Executives in your team ensuring that you are quality controlling work and advising them on the correct course of action as needed.
   3. Train your team. Make sure they continue to develop their careers.

1. People Management.
   1. Motivational Manager leading by example whilst coaching several Account Executives in your team, providing constructive feedback at every appropriate opportunity.
   2. Delegating and managing the workload and output for your team, including in the Global Hub who ensure daily diagnostics and governance is achieved to the highest standards.
   3. Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

1. Operational Excellence.
   1. Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
   2. Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
   3. Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, Account Executive development, increased utilisation of the Global Hub, and overall progress of clients against the WM Search Maturity Framework.

ABOUT YOU:

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

• Some experience line managing people, their development and workload.
• Deep Paid Search knowledge and experience, with current dated certifications (Google Ads and Microsoft Ads).
• Excellent knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
• Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing. 
• Strong Microsoft Office skills which include Excel & PowerPoint.
• Experience in Google Data Studio or similar reporting platforms.
• Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once.
• You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
• You have immaculate attention to detail.

About Our GroupM Nexus Benefits

• Private Medical Insurance.
• WPP Pension Scheme.
• 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually).
• Birthday day off.
• Free eye tests.
• Cycle to work scheme.
• Free office breakfast & fruit.
• Hybrid working.
• Gym membership/allowance.
• Milestone anniversary rewards.
• Independent financial advice.
• Mental Health Allies Programme.
• Diversity, Equity & Inclusion Employee Resource Groups.
• Disability confident employer.
• Flexible Working Policy.
• Back in the Game Programme – to support returners back to work after a long period of absence.
• GroupM University – our learning and development platform.

And more!

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