PPC Director

Programmatic, Biddable, Paid Media & SEO London, England


Position at Wavemaker

Account Director, PPC
Wavemaker UK, London

About Wavemaker & GroupM Nexus

WM Precision is a high-performance digital-first unit made up of experts in marketing technology, analytics, programmatic, social, paid search, SEO, and ecommerce. It’s made up of c.180 specialists in the UK across London and Manchester, with an ambition to be the most distinctive and admired data-driven marketing practitioners in the UK. We will do this through:

  • A single focus on advancing clients’ digital marketing maturity through technical innovation, analytical rigour and a culture of continuous learning and optimisation.
  • An agile operating model designed to help clients take control of their digital investment, including support for the creation of in-house capabilities.
  • Certified specialist expertise in leading marketing technology and media platforms, and a strong ethos of partnership and innovation with tech and digital media businesses.
  • A technology-powered service model with a development roadmap focused on original data science to automate and optimise marketing delivery.
  • A culture that rewards expertise and invests in training and developing specialist talent.
  • A commitment to driving higher standards in digital media quality, transparency, and the responsible use of data.

As part of the PPC team, you are a member of GroupM Nexus which brings together 9,000 practitioners globally (across search, social, programmatic, AI and more) to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people.

GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies. It achieves this through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, the building of proprietary technology, and continued achievement of industry leading benchmarks.

About the role

As a Paid Search Account Director, you will be responsible for the coordination and delivery of your account(s) across paid search campaigns whilst operating as the main campaign point of contact for your clients.

The role involves managing several Account Executives and Account Managers including your team in the Global Hub, who are a core part of your line management

Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class paid search accounts which exceed client’s expectations.

  1. Campaign Management.
    1. Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational. You are accountable for your team’s adherence to Wavemaker Governance and GroupM best practices across your clients.
    2. Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity.
    3. Maintain a forward thinking and innovative approach in the development of all paid search activity.
    4. Take responsibility & direct paid search performance and your wider team’s deliverables.


  1. Client & Partner Management.
    1. Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
    2. Advise internal and external stakeholders around paid search and industry trends, displaying a deep knowledge and also how it impacts client’s businesses.
    3. Demonstrate expert knowledge of and monitors the client’s industry and competitive environment to create effective solutions.
    4. Foster a good working relationship across all clients & suppliers to direct flawless execution of plans. Builds rapport and become a trusted advisor representing the agency.
    5. Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.


  1. Team Player.
    1. Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.
    2. Oversee, as appropriate, the performance of Account Executives and Account Managers in your team ensuring that you are quality controlling work.
    3. Train your team and others across the department. Make sure we continue to develop the departments knowledge & expertise.


  1. People Management.
    1. Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
    2. Take responsibility for your UK and Global Hub team’s development and career progression within the agency. Leading by example to motivate and encourage.
    3. Motivational people manager leading by example and coaching your team. Provide constructive feedback at every appropriate opportunity.


  1. Operational Excellence.
    1. Helping to drive process automation through adoption of scripts and efficient ways of working.
    2. Lead on application and adherence to all areas of paid search activation finance processes.
    3. Contributes to the development of strategic revenue and service opportunities.
    4. Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
    5. Takes ownership of operations in your team, proactively suggesting ways to resolve and eliminate issues from happening.

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, team development, increased utilisation of the Global Hub, and overall progress of clients against the WM Search Maturity Framework.

About You

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

  • Experience line managing people, their development and workload. Ability to lead and manage hybrid teams in different markets.
  • Ability to communicate effectively.
  • Ability to make the complex, simple. As an Account Director, you need to be an excellent storyteller; taking clients & other stakeholders through solutions to complex problems or opportunities.
  • Expert Paid Search knowledge and experience, with up-to-date certifications (Google Ads and Microsoft Ads).
  • Excellent knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
  • Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing. 
  • Expert Microsoft Office skills which include Excel & PowerPoint.
  • Experience in Google Data Studio or similar reporting platforms.
  • Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once, and help your team do the same.
  • You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
  • You have immaculate attention to detail.

About Our GroupM Nexus Benefits

  • Private Medical Insurance.
  • WPP Pension Scheme.
  • 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually).
  • Birthday day off.
  • Free eye tests.
  • Cycle to work scheme.
  • Free office breakfast & fruit.
  • Hybrid working.
  • Gym membership/allowance.
  • Milestone anniversary rewards.
  • Independent financial advice.
  • Mental Health Allies Programme.
  • Diversity, Equity & Inclusion Employee Resource Groups.
  • Disability confident employer.
  • Flexible Working Policy.
  • Back in the Game Programme – to support returners back to work after a long period of absence.
  • GroupM University – our learning and development platform.

And more!