Programmatic Account Manager

Programmatic, Biddable, Paid Media & SEO Manchester, Manchester


Description

Position at m/SIX

Role Description

The Programmatic Account Manager will be responsible for the delivery all programmatic planning and campaign management, with the support of senior and junior members of the team working closely to create innovative solutions to answer client challenges. The role requires the ability to be forward thinking and deliver award-winning digital activity to help us improve performance and grow digital spend.

 

There’s a natural desire to scale programmatic campaigns to a level of sophistication that delivers on both reach, awareness and drive CPAs. They are familiar with and have experience of programmatic tools, campaign delivery and participate actively in programmatic discussions with clients and internal teams, whilst also having proven knowledge and experience in Programmatic planning and DSP implementation.


Core Competencies and skills required

  • History of activating campaigns across a range of channels, including display and video
  • Strong understanding of multiple demand side platforms and experience of activation within the platforms
  • Can traffic campaigns within ad servers, and understand analytics platforms
  • Able to contribute and lead client meetings, including weekly reporting calls
  • Ability to work collaboratively with key stakeholders across m/SIX and The & Partnership
  • Able to translate briefs from the planning team into activation plans
  • Experience of working with a community of planners and has a grasp of the planning process
  • Ensure efficiency and accuracy across day to day tasks
  • Carry out finance acumen duties across relevant clients
  • Strong project management skills and an efficient working style
  • Being an energetic, pioneering, and honest person who leads by example

  
Role Responsibilities

The Programmatic Account Manager is the pivotal person within the programmatic team structure. They are the owners of campaign delivery, and ensure activity hits and surpasses performance expectations. As the team members closest to the detail, they will be expected to communicate performance trends to the Programmatic Director and Head of, whilst also explaining and delegating responsibilities to the other members of the team. The Programmatic Account Manager role will lead on the booking and reconciling of campaigns, under the support of the Programmatic Director.

 

Implementation is key to this role, and an understanding of the channel is imperative in order to be able to translate the direction of the programmatic strategy from the Account Director. The AM needs to be able turn this into an activation plan either with preferred suppliers or within the chosen DSP. This also expands into technology outside of activation including trafficking and measurement.

 

As the team member with the most exposure to the different levels of the team, there is a responsibility to improve their own digital knowledge whilst also contributing to regular knowledge sharing sessions. As such they develop and maintain strong working relationships with technology partners and seek first-to-market opportunities across the competitive landscape.

 
Who is m/SIX?

m/SIX is the fastest growing media network in the world. We have marked the chapters of our expansion with new client relationships: TalkTalk helped us open our doors in the UK, Toyota enabled us to grow into EMEA and EA has strengthened our presence and offering in APAC and North America. Today we have 49 offices operating in 41 markets, and this role of Programmatic Manager is key to our continued growth and success.

 

Our business is Built to Pioneer:

m/SIX is a joint venture between independent creative agency The&Partnership and WPP, the world’s largest advertising group, drawing on the best of both worlds. Because of this unique structure, we create new operating models that integrate agency functions and often embed our people into our clients’ marketing teams. Our ability to come together with our clients, regardless of whether co-located or working remotely, has proven critical to our success.

The way we behave - Honest, Energetic and Pioneering:

 

  • Honest: we build trusted relationships through openness, focus & clarity
  • Energetic: we meet people with warmth & positivity. We say ‘yes, and not ‘yes, but.’
  • Pioneering: we drive forwards, looking for new technology, new ideas & new sources of growth. We are driven to look for the next innovation, to meet our clients’ challenges