EssenceMediacom | Global Digital Lead | F/H | CDI
Description
The Opportunity
The world of luxury is experiencing significant changes due to fluctuating macroeconomics, a changing clientele and emerging paths to purchase fuelled by an evolving digital landscape. For these reasons, . appointed EssenceMediaCom in 2017 to help deliver profitable and sustainable growth . brands deserve. With your help, EssenceMediaCom’stransformative approach will redefine . communications, evolving the ways of the past and building on today to achieve new levels of excellence.
The Role
As .’s Global Media Agency our responsibilities range from media planning and buying, digital comms innovation, education to Maisons, business planning, consumer insight, thought leadership, reporting and market management.
This is an exciting opportunity to be part of the . account team and deliver international advertising campaigns and global partnerships through the planning and buying of digital media.
The Digital Lead will help lead the ideation, creation, development and execution of innovative marketing strategies and tactics for . at an International level.
The Digital Lead will act as a representative of the digital department (digital strat, tech, data and digital operations) and EssenceMediacom at all times.
The role requires a luxury sector knowledge to influence and guide . and the Maisons within the best choices within partners, & data solutions.
We are looking for an articulate, fluent French speaker with business English language.
Role Objectives
Annual digital strategy / guidelines
·Alongside the Digital team and Maison Leads, craft the digital media strategy for the . Maisons, combining a digital data insight approach, integrated digitally led comms approach, influence/opinion on execution and how success will be measured.
·Develop a repository of digital best practice and frameworks and work with the wider team to ensure they are adhered to and evolved between and across clients & markets.
Digital integration
·Be the lead on integration and understanding of digital within the wider media mix and the interplay of medias so teams don’t work in isolation and are well networked across the EM business.
·Digital overview to ensure consistency among all digital pillars (SEA and Paid Social, Display and Video)
·Work with the operational management teams running client relationships to ensure robust operational process and workflow across digital media advertising campaigns in line with MediaCom internal process and industry best practice.
·Highlight great team work, and client initiatives. Demonstrate examples of digital best practice to the wider team and contribute to department and wider agency PR and communications.
·Maintain relationship with partner agency GroupM Nexus (Search and Social centralized activation and strategy) and Display and Video specialist teams to build consistent digital media approach and ensure delivery and quality control + to share insights, news, context
·Work closely with other media, tech, data, measurement and creative teams to expand our digital thinking, looking at the interplay between offline and digital, data solutions, programmatic, search, mobile and social channels to support “See the bigger picture” positioning.
·Work with sister agencies in WPP Group to expand our digital product offering to . in insight for planning, digital tech, digital operations, measurement and data usage, especially in the eCommerce field.
Coordination
·Maintaining internal documentation about . Processes, guidelines, etc…
·Regular communications on Teams with local EM
·Monthly digital calls with EM countries to share news, best practices, processes
·On-going communication about industry news (regulation updates, tools features, …) and . (launches, central campaigns, innovations), and Partners (Facebook boycott, TikTok evaluation, etc)
·Make sure . digital guidelines and framework are well followed by the Maisons and our EM locally
·Define and monitor annual “digital productivity plan” to highlight Agency success in terms of digital effectiveness.
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Data & Tech
·In a constantly evolving landscape (privacy regulation, CRM integration, Cookieless constraints), consult with . regarding tech and data stack – provide client consultation on the identifying and implementation of technology such as but not limited to bid management tools, CMPs, site analytics and DSPs.
·Develop tech and data roadmap including client workshop sessions with marketing, media, digital, eCommerce and CRM leads client side to build, manage and operationalize the implementation of integrated Use Cases.
·Accompany the Maisons to capitalize more on data & partners capabilities
·Leverage GroupM tool suite and data points to build relevant targeting and luxury customer insights.
Candidate will demonstrate
·Minimum 10 years of experience in Digital Media, at an agency or consultancy
·French language fluency, business proficiency in English
·Solid knowledge of key digital media principles and current digital trends and challenges
·Exceptional client serving skills
·Strong strategic thinker with a creative mindset
·Luxury category expertise a plus
·Articulate with good communication and pedagogical skills (verbal and written),
·Excellent numeric and analytical skills and the ability to translate statistics into insight and actions
·Accuracy with great attention to detail
·A team player who is comfortable with dealing with senior clients and colleagues around the world
·Organized and able to work well under pressure with the ability to manage and execute on multiple tasks
·Willing to manage, train and grow a team of digital strategists, data and analytics experts.
Key Performance Indicators
·Client: Help to grow . account, retain existing scopes and achieving high client satisfaction scores
·People: Identification and retention of high performing talent who could contribute to .’s Digital function
·Revenue: Contribute towards the achievement of .’s revenue targets (to be agreed)
·Growth: Grow . account and support future discipline and market growth (growth target to be agreed)
·Personal development: Positive My360 feedback from manager, peers and clients (where appropriate)
EssenceMediacom
EssenceMediacom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.
We believe that everything is connected. And that means a media agency has to think and operate in an entirely new way. We transform client communications through systems thinking. Systems thinking is how we make sense of our clients’ communications systems, where we work to optimise the system as a whole and not just the individual components.
The EssenceMediaCom network comprises of over 6,700 people working in 125 offices in 90 markets around the world. We are proud to call some of the world's most successful brands as clients, including Mars, Sony, Procter & Gamble, Shell, Google and The Coca-Cola Company. We know that our people are our greatest asset in making us a number one agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare.