Senior Media Executive

Media Planning, Implementation & Activation Cairo, NA


Description

Position at Wavemaker

About us:

 

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

 

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content, and technology.  We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

 

For more information, go to www.wavemakerglobal.com

At GroupM MENA, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

 

 

The Senior Media Executive will work with the manager and multiple internal/external partners to plan and execute holistic media plans to ultimately contribute to the business growth of the category in charge.
This person would have to be comfortable working in a fast-paced team, but also act as a strong project manager that can manage multiple work streams and adapt to business change.

 

Accountabilities:

 

  • Supporting the manager for holistic agency briefing and full funnel media planning (across TV, search, social, partner, display, and other offline and digital channels) in collaboration with Brand and Direct E-commerce teams
  • Working collaboratively with external agency partners to come up with the optimal media plans and making sure they get executed to plan.
  • Project management and quality control of running media campaigns (new product launches, marketing promotions, brand campaigns)
  • Media asset management from briefing into the creative team, to processing them to be run on media as planned
  • Continuous analysis of performance vs. plan, whilst driving relentless data driven optimization across channel, audience, creative and conversion.
  • Manage day to day category budgets across media activities
  • Other associated duties as required.

 

About you:

  • 2-3 years media / digital marketing experience in either agency or client-side within relevant industry.
  • English - Arabic (Excellent verbal and written skills).
  • Solid understanding of multiple media platforms and channels incl. Google Marketing Platform, Facebook Business Manager etc.
  • Good analytical and interpretation skills to drive action from insight and tell simple stories using the numbers and analysis.
  • Demonstrable project management and collaboration skills to obtain the best results and / or problem solve.
  • Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
  • Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
  • Self-starter; taking initiatives, managing complex projects, finding scopes by self, picking up the ball attitude under ambiguity.
  • Team worker: should be able to build strong and cooperative relationships, work cross-functionally with a wide range of people, and managing all stakeholders.
  • Entrepreneurial; be unafraid to try new things, able to deal with ambiguity, and willing to take risks.

 

What are the 3 best things about the job?

  • The expectation, support, and tools to deliver best in class digital work across the biggest accounts.
  • Working with the best talent in the industry.
  • Opportunity to drive performance across fastest growing products.

What are the measures of success?

  • You will have consistently delivered brilliant work to the client.
  • You will have delivered improvements in performance by proactively identifying opportunities.
  • You will have successfully helped to upskill the wider team, to ensure best in class planning, implementation, and performance.