Sr. Performance Marketing Executive

Programmatic, Biddable, Paid Media & SEO Istanbul, Turkey


Description

Position at GroupM

Responsibilites

  • Supporting the Client teams in the delivery of Biddable strategy to deliver client growth, and efficiency targets.
  • Daily performance checks to ensure campaigns are running effectively and within budget
  • Identify and act upon budget optimizations requirements.
  • Develop strong relationships with suppliers, media owners, clients and internal stakeholders.
  • Maintaining client budgets and ensuring finance procedures are rigorously adhered to.
  • Manage the client’s biddable investment and ensure that the client’s biddable investment is delivering to core KPIs.
  • Able to meticulously follow processes, from budget management to brief responses.
  • Up to date with Google Ads and Microsoft Advertising developments.

Qualifications

  • 2-3 year experience of performance marketing especiallay in paid search.
  • Hands on experience and skills in Google Ads platform especially with e-com accounts.
  • Experience working in a bid management tool (i.e SA360, Marin, Kenshoo..)
  • Proficiency with various types of ads including Search, Shopping, Display, Remarketing and Video Ads, Having experience on DV360 is a huge plus.
  • In depth understanding of key metrics like CPC, CTR, ROAS, Impression Share, Quality Score.
  • Ability to track conversion funnels using 3rd party web/app tracking tools to optimize campaign performance towards KPIs.
  • Eager to learn all aspects of digital media.
  • Rounded expertise gained from client handling, media owner relationships and internal relationships with other departments.
  • Google merchant center experience is a huge plus
  • Strong attention to details.
  • Has a high self awareness skill.
  • A high energy, positive, can-do person who is always looking for ways to improve what we do.
  • Exceptional communication skills (written & verbal)
  • Fluent in English.