Planning Manager

Comms & Strategic Planning London, England


Position at m/SIX

Who are m/SIX?

m/SIX are one of the world’s fastest-growing media planning & buying agencies, having doubled in size in the last two years. Our international network now comprises over 40 offices across 3 continents.

We have a unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are majority owned by our partners within The&Partnership, but our joint venture with WPP means that we are able to offer a true ‘best of both worlds’ advantage. This means a progressive and entrepreneurial approach to business and culture, whilst providing full access to GroupM’s market-leading pricing, data and technology assets.                                  

As both The&Partnership and m/SIX we have therefore created new models and ways of working which are leading the industry in defining the agency of the future. This means solutions built bespoke for clients’ individual needs, inclusive of all necessary disciplines and working to one bottom line. Creatives, strategist, analysts, investment and production teams working together, with data and technology at the centre. These teams are often implanted directly within the client marketing teams: in the UK we have fully embedded teams at EA, News UK, Talk Talk and Toyota/Lexus. The impact of this has been transformational on our clients’ business.

As a direct outcome of this progressive & transformational agenda, m/SIX has one key ambition: to be the most important place in the careers of our people.


Our Values

We are Energetic, Pioneering and Honest. These are specific to us, and reflect the culture of the agency and significantly the behaviours we seek out day to day within the business. We want to encourage individual Energy to all projects, to be Pioneering within our industry, and regularly receive Honest, and clear feedback.

Role Description

m/SIX as part of The&model allows us to work closer than ever before with our clients. Toyota and Lexus see The&Partnership as a true business partner helping them to navigate the media landscape and deliver outstanding communications plans. We approach every brief with the business challenge, developing solutions that are rooted in audience insight and deliver real business outcomes.

The Planning Manager sits at the heart of the team, working closely with media, creative and clients. They manage and support in the delivery of first class communication plans for the client.


Role Responsibilities

As a Planning Manager, you will need to:

  • Work with and support the Planning Director and Business Director in planning across all channels
  • Coach, develop & support the Planning Executive
  • Take full ownership of key brands and lead on end-to-end cross-channel media recommendations across a number of brands, ensuring that it is fuelled by insights/data and tells a clear story - pulling in cross-team and senior support as and when required
  • Overseeing relevant outputs (inc. those from the Planning Executive) – ensuring that every document is ruthlessly quality controlled for excellence & is delivered on time (e.g. media recommendations, finance queries, competitor reports etc.)
  • Have a very good understanding of client’s business and industry sector, and the challenges facing them
  • Keep up to date with industry news so that you have a very good understanding of the media landscape and share with wider team
  • Behave like a true extension of the clients’ team and provide a point of contact for clients and manage day-to-day queries
  • Attend and present regularly at client meetings on a variety of different topics, with gravitas
  • Check Synthesis and media schematics on a monthly basis and ensure all historic campaign spend is reconciled and update Planning Executive with future spend forecasts
  • Challenging historic ways of working – ensuring that we continually deliver work that is integrated, commercially sounds, and fit for the modern media landscape
  • Maintain good relations with external agencies, internal teams & media owners to build an understanding of what services and products exist
  • Raise the profile of the account in the agency by producing, submitting (and talking about publicly) our work
  • Ensuring that all financial aspects are accurate and delivered on-time (e.g. reconciliatons, payments, billings, financial tracking)
  • Support EMEA team with adhoc requests
  • Manage reporting requests, working with specialists and other team members to ensure quality and consistency of output
  • Have a good knowledge and application of core media tools including AdDynamix, TGI, YouGov & MediaExplorer
  • Know and articulate our agency vision, behaviours & values
  • Feed into the client newsletter and ensure bi-weekly distribution
  • Work closely with the creative team and develop an understanding of their tools and processes
  • Manage the preparation of competitor spend and audience insights reports
  • Manage the creation of post-campaign-analysis reports
  • Manage briefings with specialists to ensure data and insight-led planning is at the heart of what we do

Reporting into:
This role directly reports to: Planning Director


Core Competencies and skills required

  • Accountable – Act as the gatekeeper to the client, taking responsibility for all outputs from m/SIX – ensuring that they are accurate, delivered on time, and reflective of our Pioneering, Honest & Energetic values.
  • Collaborative - Being collaborative is key as they will need to be able to rally teams around tasks and manage overall team outputs.
  • Meticulous – Demonstrates exceptional attention to detail. Someone who will spot the error in a spreadsheet and correct it. Someone who shows utmost pride in their work across every output – whether that’s a report, a presentation or email.
  • Proactive - A self-starter who takes the initiative and develops solutions independently with minimal support. Someone who thinks ahead about what deliverables are being expected and can rally teams to ensure they are met on time. Someone who volunteers or creates opportunities to expand their experience & positively impacts those working at m/SIX.
  • Thoughtful – Someone who demonstrates knowledge of media channels and the wider industry to the client and the wider team. Someone who consistently adds the ‘so what’ when reporting / commenting on facts & stats. Someone who demonstrates that they are starting to think about the long-term direction of the account and that they have an understanding of agency commercials.
  • Organised – Someone who can flip between different workstreams and accounts fluidly, all the while ensuring that work maintains a high standard. Someone who can manage their own workload, and manage up and down accordingly. Someone who manages their own admin appropriately (e.g. timesheets, CPD log etc.)
  • Confident – Someone who can speak with authority with clients, gaining their respect and trust, so that they increasingly become the go-to client contact.

What Success Looks Like:

  • Positive feedback from the internal wider team
  • Positive feedback from other colleagues within the agency
  • Individual mention in Client Satisfaction reviews and client feedback
  • Ability to utilise planning tools and other resources
  • Integral involvement in the creation and submission of award winning work