International Planning Manager

Media Planning, Implementation & Activation London, England


Description

Position at MediaCom




Job Title

Duracell/Farfetch Planning Manager

Reporting To

Associate Director

Department 

MediaCom Worldwide

Group/Level

Level 2

 

The Role:

 

A unique opportunity to learn about the media landscape across EMEA and Asia by way of planning campaigns for those markets. You will be the main point of contact for the Regional/Global client for those markets, liaising very closely with in-market insight manager and in-market buying teams across a set of different media.

 

The candidate we are looking for:

 

The ideal candidate will be experienced in creating 360 plans across offline and online with a knack for finding audience and category insight that translate into brilliant and innovative campaigns. He or she will have a brilliant client manner, with excellent communication skills, adept at managing expectations and building relationships. We are also looking for someone who is organised, keeping projects on time, managing different stakeholders.

 

Ideally, the candidate will be bringing this expertise from past experience within a local market media planning role as well as potentially global roles.

 

The Team/Client:

 

You will be part of a friendly team of high performers with diverse skillsets. From planning, through to strategy and digital. The team has been newly formed with MediaCom winning the Duracell and Farfetch’s business last year.

 

Duracell is one of the most iconic brands in the world with the Duracell Bunny who has been around since 1973. Duracell is one of those rare brands that you could strip of its logo and yet people would recognise it as it enjoys extremely high levels of awareness across the world. The company is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. In 2016, Duracell moved hands from Procter & Gamble to Berkshire Hathaway Company which will keep supporting Duracell to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company. Also Duracell is looking into the future with an innovation expansion to sustainable products, power banks, home energy storage, lithium coins with child safety features among other exciting innovations that are future-proofing the brand.

 

Our pitch promise to Duracell is to apply a smarter AV strategy to keep their undisputable SOV within the category while appealing more to their source of growth of younger audiences. Also, we want to be playing in relevant contexts for the brand opened by the devices the battery is present in and turbo-charging their ecommerce presence which has drastically accelerated in the past year. 

 

Farfetch is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. The company was founded in 2007 by the Portuguese entrepreneur José Neves. In 2015 it announced its acquisition of London boutique retailer Browns. In June 2017, it was announced that JD.com Inc. had bought a stake in Farfetch for $397 million. It was the Chinese e-commerce company’s largest overseas investment. In 2018 the company went public. In November 2020, Farfetch entered into a joint partnership with Richemont and Alibaba. Alibaba and Richemont jointly invest $600 million in Farfetch, taking a combined 25% stake in Farfetch’s Chinese ventures.

 

The e-commerce company operates local-language websites and mobile apps for international markets in English, Spanish, French, Japanese, Chinese, Arabic, German, Portuguese, Korean, Italian and Russian. Farfetch has offices in 14 cities and employs over 4,500 staff. 

 

We are also pioneering with Duracell/Farfetch a new agency model where planning is done via a hub and buying is done in market. This to mirror Duracell/Farfetch’s s ambitions of managing regional and global media via hubs rather than locally. Due to the iconic nature of the brand and the creation of a new agency model that can be replicated for other global clients, Duracell and Farfetch are high-profile accounts within the worldwide division of MediaCom.

 

Key Responsibilities

 

Role Function

Time allocation

360 Campaign planning across offline and online

50%

Key Point of contact for several markets, managing campaign projects end to end

40%

Working on ad-hoc projects

10%

 

 

 

 

 

 

 

Experience/Attributes Required

 

Excellence in planning campaigns that meet objectives from start to finish with clear project management, building excellent relationships with clients and inter-agency/other agency stakeholders.

 

1. Planning Skills

  • Excellence in planning process: source of growth, audience insights, cascading media choices, comms platform and media plan
  • Proficiency in using planning tools such as TGI and GWI, as well as other digital tools such as Google Adwords & Trends, Community Management tools and others.
  • Well versed in budget setting and splits by channels, weights and flights of channel
  • Broad knowledge of offline and digital media channels and how they work together to create an effective comms system

 

2.  Client Account Management

  • Engagement of junior/senior marketing people effectively, on both client and inter-agency sides.
  • Working with the client to identify exactly what will be done and by when and then delivering on that request accurately and on time.
  • Anticipation of client’s needs and influencing teams to quickly solve

 

3.   Project Management

  • Creating a clear plan with client of key milestones and deliverables of campaigns
  • Influencing various stakeholders to deliver project on time and to high standards

 

4. Commercial / Organic Growth

  • Desirable: Successful in identifying new income opportunities and turning client enquiries & requests into revenue streams

 

KPIs

  • Delivery of campaigns that meet objectives and are innovative
  • Consistent & timely delivery of planning projects with high standards
  • Positive feedback from clients, stakeholders, peers and reports

 

Other details

Some travel will be involved (when possible) between UK and Geneva where regional client is based.

 

Career Development: Our promise to you

Career training, both formal and ‘on the job’, is taken very seriously by our team and MediaCom and the exceptionally high calibre of people working within the team reflects the importance of this high-profile account to our business.

 

For you, this means you will not only get access to the wider agency training but even more so with bespoke training conducted by the Worldwide department especially for the Duracell team. So there is continuous scope to learn and build your personal development as well as ample room to develop within the team and department.

 

The Process

 

  1. First interview with various Duracell/Farfetch team members

 

  1. Completion of a task

 

 

ABOUT MEDIACOM

 

 

Welcome innovators, initiative takers and instigators.  

 

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

 

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

 

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

 

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

 

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

 

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom