Campaign Manager (London/Manchester)
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, Mediacom, Mindshare, Essence and MSix.
Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to drive an advantage to our clients and our companies.
GroupM, the media investment group of WPP, recently launched Finecast, a company delivering digital-like precision and accountability to advertising on the most powerful advertising and branding medium - television.
As TV audiences fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. GroupM is launching Finecast to solve this challenge.
Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. It helps advertisers address hard-to-reach TV viewers through a single access point with standardised measurement. All Finecast campaigns are inherently viewable, running on TV screens within high-quality, brand-safe content with no ad blocking.
Each Finecast campaign is custom built around the advertiser’s audience target or response objective for TV campaigns and provides a more targeted and faster path to market than traditional linear TV advertising. Finecast is already seeing demand for campaigns from both large brand advertisers and response oriented marketers looking to leverage TV to drive sales more tactically.
Every TV market is different across a variety of factors: pay-TV penetration vs free-to-air; broadband speeds; adoption of IPTV, regulation and compliance; local vs licensed content, and a myriad of different measurement concerns. We work across broadcast, distribution and demand, so our technology platforms need to efficiently interoperate. We align with our partners on the best in class solutions for ad serving, ad decisioning, creative versioning, analytics, and data management.
About the team
The world of TV is undergoing a paradigm-shift as traditional, linear TV shifts into the new world of TV powered by technology advances, content proliferation and ubiquitous data. Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business. We are a rapidly growing organisation that require a hands on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.
The Role Objectives
The Campaign Manager is primarily responsible for the end-to-end management of all campaigns across Finecast UK. They will support the Commercial teams to fulfil agency KPI’s. They will also be coordinating with the more senior members of the team to ensure Finecast have the correct supply volumes to deliver out campaigns considering targeting, margin and quality.
Ensures flexibility, expertise, best in class operational services, to enable continued development and success of the team and the wider organisation.
The key responsibilities for the role are:
· Campaign Management
o Responsible for the quality of the campaigns working within team SLA’s
o Work closely with Client Services on the support of targeting recommendation process for client briefs and forecasting
o Creation and management of campaigns
o Monitoring pacing and performance of campaigns
o Attention to detail and the ability to manage multiple clients, tasks and responsibilities concurrently
· Reporting and Analytics
o Make recommendations and optimisations to ensure goals are met
o Discrepancy investigation and resolution
o Good understanding of margin, monetisation and the billing process
o Strong analytical thinking and the ability to clearly communicate your findings and solutions in both written and verbal.
o Working with your manager to meet goals of the Operations Team and to fullfill the team strategy.
o Creation and implementation accross the team of any new processes and procedures.
· What key attributes fit well within this team
o Must have experience executing campaigns through buying platforms.
o Excellent excel skills
o Beneficial to have an understanding of video advertising and related metrics.
o Good understanding of the online ad industry, ad targeting and optimisation through DSPs/SSPs
o Excellent communication skills, written and verbal
o Able to form strong relationships with internal/external teams
o A strong communicator - who can translate technical detail into a simple summary
o A self-starter who’s not afraid to ask for help or volunteer with new ideas
o Highly organised, including strong time-management
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.