EU Media Network Account Manager

Media Planning, Implementation & Activation London, England


Description

Position at Mindshare Worldwide

EU MEDIA NETWORK ACCOUNT MANAGER

Job title:

EU Media Network Account MANAGER 

Group: Mindshare Worldwide

Client: Ford

Reports to:

Media Network Business Director

 

About Mindshare

Mindshare is a leading global marketing and media services network with billings greater than US$24 billion (source: COMvergence). Our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Our ambition remains to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!

Discrimination, oppression, and inequities towards people of different race, ethnicity, gender, sexuality, abilities, age or any other differences, are unacceptable and have no place in the world or amongst our Mindshare family. We strive for an environment where everyone is treated fairly and respectfully, has equal access to opportunities and resources, whose voice is heard and who can contribute to the organisation’s success.

Background to the team

Mindshare Team Ford work with GTB and other WPP companies at Sea Containers House to deliver a full-service comms product to Ford including but not limited to: connections planning, CX, social strategy and deployment, analytics, CRM, PR, platform design and build, centralised biddable execution and market coordination across 19 European Markets.

This role sits within EU Media Network Team, a small but crucial connector on Media based topics and best practice between the Global team based in Dearborn (USA); the central EU team based in London; and to each of 19 Local European Markets.

This is not a traditional Media Network role. Ford is the largest client at WPP, we have worked hard over several years to break silos and ensure media is well integrated to WPP’s full-service offering including tools, data, strategy, analytics, planning, creative, production, PR, Social and much more; partnering closely with GTB, VWLY&R, Wunderman, Ogilvy, Choreograph, H&K, GroupM and many more.

About the role

  • Support the EU Media Network Business Director and Account Director across the Ford account in all aspects of account management, market output, client relationships and project delivery.
  • Partner closely with one of the Big5 EU markets for Ford (UK, DE,FR, IT, & ES) and be an extension of that local team with detailed understanding of their media plan, priorities and challenges for everything including budget, biddable tactics, performance and strategy
  • Key, but not exclusive, areas of support are across:
    • Business planning e.g., budget setting and reprioritisation
    • Strategic planning delivery e.g., working with EU Strategy & Planning team and Local Specialists to activate central guidelines within the Local Market
    • Delivery of ad hoc projects e.g., digital transformation, responsible media practices, purpose initiatives; plus support for commercial and financial.
  • This is a brand new role and is an extension to the current team created to reflect growing client demand for even closer integration with markets

Responsibilities

  1. Managing the media plan

Building 1-2-1 relationships with the media lead and the planning team in your Local market. Have regular contact with the wider channel specialists in that market.

Work closely with the local market on their output and have a holistic view from a strategy and planning perspective as well as ensuring they are following central guidelines for campaign activation.

Budgets: setting and overview including MAP, and any ad hoc reports driven by 10-day, 20-day, or sprints.

Audit management: Attending local media audit and pulling together rolled up results and inputting into agency incentive scheme

Reporting: Working with analytics team to deliver rolled up media reports with actionable insights

Demand funnel:  collaborating with both the local market and central biddable team to ensure demand generation optimised with rigorous test and learning

  1. Awesome activation of the media plan

Partnering with planning team on new launches.  Ensuring central recommendations are understood and executed in the most powerful way possible within the market. 

Working with the market leadership team and the asset delivery team to ensure that we are working with the market in the most consistent and integrated way possible.

Media owners and industry bodies.  Good understanding of local and global media vendors and execution opportunities in the market.

  1. Progressive evolution of Media

Passion for and understanding of media.  Consistently demonstrating a positive 'can do' attitude, motivating others to follow this behaviour.  Is well informed and able to talk with authority about the current and future trends, in technology and media.  Is aware of competitive landscape and begins to form opinions on how to turn intelligence into opportunities.

Inventing the Future of Media.  Is proactive in developing inventive ideas to think beyond the obvious solution, creating plans worthy of award entry.

Driving the EU Media test/learn agenda (across all channels) and partnering with local team to present local plans, highlights and learnings to the wider team and clients if required.

Tools & systems.  Working with Mindshare to make sure that we are making the most out of Mindshare knowledge, tools and systems. 

Key Behaviours

Partnership & collaboration

  • Understands all areas of the business and has a close working relationship with all specialisms. Can connect multiple stakeholders and lead complex relationships.

Personal and Interpersonal Skills

  • Caring for and inspiring others. Collaborative and open, with the ability to effectively manage difference in opinion or approach.
  • Negotiation. Can negotiate diplomatically and skilfully with both internal and external groups.
  • Client Relationships. Seeks out opportunities to develop our scope and relationship with clients.  Consistently goes one step further to build client advocacy.

Developing Talent

  • Coaching, managing performance and careers within the team (Local and EU). 
  • Encourages and develops talent as well as spotting issues and managing under performance in both immediate central team and local market teams.  Takes responsibility for the actions and performance of their wider team.
  • Understands the balance between delegation and taking responsibility/ownership for work.
  • Provides clear goals and SMART objectives in annual appraisal with regular reviews of progress and performance. 

 

Requirements

Skills

  • Pan European media experience with a particular focus on at least one of UK, IT, ES, DE, and FR (speaking a language a plus)
  • Anticipates where problems could occur and takes decisive action accordingly.
  • Knowledge of all key media tools
  • Ability to analyse data and generate actionable insights
  • Keen eye for detail  

Experience

  • A few years’ experience with the majority in a media planning or digital buying function, ideally some of which in a pan European or Worldwide role

Attitudes

  • An interest in cars and car marketing
  • A passion for media and the increasing number of possibilities it offers to deliver impact through data, tech and content
  • An ability to recognise the role of paid media channels within the broader comms mix.
  • An ability to paint a vision and to take people on a journey
  • A positive attitude to collaboration, vital when mentoring planning teams and markets alike