MediaCom | Global Strategic Director - Cartier F/H

Comms & Strategic Planning Paris, France


Description

Position at MediaCom

Context : 

MediaCom is Richemont’s global media partner, bringing together the online and offline eco-systems of luxury publishers to create seamless, agnostic partnerships across channel in a premium communication environment.
With your help, MediaCom’s transformative approach will redefine Richemont communications, evolving the ways of the past and building on today to achieve new levels of excellence.
Drives in collaboration with the Maison Lead, the strategic planning process, including audience insights, media strategic pillars, competitive trends and analysis, luxury trends, and new marketplace developments.


Your role : 

  • In charge of the annual Pan Strategy (overall approach )
  • Help building media guidelines for markets (audiences, media choices & orchestration) 3 to 4 times a year for the main campaigns
  • Lead & animate custom-made inspiration sessions/webinars for Cartier (media trends, data, innovation,..)
  • Build competitive cases
  • Animate the MediaCom/Cartier strategic community with our key markets (US, China, France, Mena)
  • Drive & coordinate the monthly Media Newsletter for Cartier HQ
  • Lead & nourish publishers’ agenda to better connect with Cartier needs (innovation, studies, audiences' profiles) and push creative proposals further



Your expertise :

  • Ability to define communication strategies that inspire and that are actionable into media implementation
  • Extended experience of global strategy deployment across multiple markets and teams
  • Deep knowledge of consumer insight research ( quantitative and qualitative approaches )
  • Knowledge of digital challenges ans their influence in other marketing channels
  • Very familiar with media partners such as Hearst, the Financial Times, Conde Nast, Google, LinkedIn and others
  • Expert in syndicated research sources such as TGI, Ipsos, among others
  • Fluent French speaker with business English language


Your soft skills :

  • Ability to balance the conflicting interests of different clients and regions (globally/ locally) in a respectful and culturally sensitive manner
  • Positive ways of working: agility, proactivity and curiosity are key
  • Knows when to involve senior agency leadership and specialists from other functions
  • Is an inspirational and motivational lead : Actively promote team achievements with clients and internally, both locally and globally
  • Understands how to navigate the network and develop the right connections among strategy contacts within the network across markets, regions and functions


MediaCom, an agency of GroupM :

MediaCom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.
We believe that everything is connected. And that means a media agency has to think and operate in an entirely newway. We transform client communications through systems thinking. Systems thinking is how we make sense of our clients’ communications systems, where we work to optimise the system as a whole and not just the individual components.
The MediaCom network comprises of over 6,700 people working in 125 offices in 90 markets around the world. We are proud to call some of the world's most successful brands as clients, including Mars, Sony, Procter & Gamble, Peugeot Citroen, Shell, and The Coca-Cola Company. We know that our people are our greatest asset in making us a number one agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare.