Marketing Sciences Director

Data, Analytics & Insight London, England


Description

Position at Mindshare

ROLE OBJECTIVE

To lead the Marketing effectiveness agenda for one of our top clients, the Government – as well as spearhead the research & development of new capabilities to support our Good Growth agenda. Role holder will help progress our clients business through marketing effectiveness solutions, and grow & lead a talented team to innovate, build and deliver innovative solutions for the client and agency. This role is fundamental to our agency process.

KEY RESPONSIBILITES

Client facing leader in Marketing science, with responsibility for developing and delivering Marketing effectiveness solutions for our key client, the Government and the agency. Lead major projects for the client, including econometrics, testing and experimentation, forecasting and R&D into new Analytical solutions for the client and agency. 

Team management

  • Grow a team of analysts to support client needs
  • Input into direction for Marketing Science
  • Identification of training and development for team
  • Line Management
  • Manage project pipeline and P&L for client

 Client Work

  • Lead relationships with key senior client
  • Lead major projects – as sole contributor or via a talented team of business directors & junior analysts
  • Develop analytics relationships across Mindshare clients
  • Oversee writing proposals / pitching for analytics projects to client
  • Work closely with Client Leadership, strategy and planning to deliver the right solutions for our client

 

R&D leadership

  • Identify UK agency R&D requirements
  • Work with WW to influence development of global toolkit and land tool use in UK agency

 

UK Agency Operations

  • Work with Mindshare Worldwide’s Integrated Analytics team to build, deliver and share best in class practices across the network and group
  • Work with WPP and across Group M to share best practice and collaborate
  • Lead Analytics contributions to Agency pitches
  • Driving operational improvements across agency – particularly in data and analytics processes

SKILLS AND BEHAVIOURS

Required:

  • Extensive prove experience in marketing analytics with at least 2 years team management experience
  • Hands-on expertise in core areas of marketing analytics (MMM, attribution, brand measurement, testing and experimentation, forecasting, etc.)
  • Working knowledge of R, Python, SQL or similar
  • Clarity of communication with the ability to make the complex simple
  • Ability to lead multiple projects and workstreams in parallel
  • Experience building and leading marketing science projects and developing teams
  • Confident at managing and leading senior clients within Analytics

Desirable:

  • Experience with cloud analytics solutions (GCP, AWS, Microsoft Azure, etc.)
  • Excellent data visualization skills and familiarity with common visualization tools like Tableau, PowerBI, Looker, etc.
  • Ideally a master’s degree in STEM fields, business or economics, or equivalent qualification by experience.

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here: www.mindshareworld.com/uk/huddle

COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders and Working Parents. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent, progressive and deliverable programme of activities that support our goal of complete inclusion. Alongside this we also have mental health allies who support the entire agency.