Purpose of Role:  
The South Africa Market Lead is Goat’s ambassador and leader within South Africa. The primary responsibility for the role is to ensure consistent and long-term growth of Goat within the local market. The position is responsible for managing billings pipelines and new business for Goat across the country. In particular, the Market Lead is expected to build and maintain positive relationships with the local GroupM and WPP agencies.

The Market Lead is not only responsible for ensuring the growth of Goat within the local market, but also for leading the local account management team. Our Account Managers are leaders within the Goat business who expertly project manage the execution of influencer marketing campaigns while maintaining exceptional client relationships. As the primary revenue generator for Goat, this team's success will impact the overall success of the agency.

In addition to leading the account management team, this role will also provide leadership and management to all Goat staff based in Johannesburg. Working with the global leadership team, the Market Lead will oversee and manage performance appraisals, hiring and expanding the team, internal communications, and alignment to Goat's global culture. As Goat's ambassador and leader within SA, this role will play a critical part in shaping the agency's future success.

 

Performance Requirements
The below are the key performance requirements for this role
●    Take direct ownership and management of Goat’s local billings and local agency relationships. Report and forecast against these to the EMEA Regional Lead
●    Ensure your  Account Management team delivers against Quarterly and annual billings targets set by the Nexus Lead and local CFO.

Targets will be set per month, per quarter and per annum.
●    Excellent commercial awareness, able to understand, advise and consult prospective clients on their marketing strategy and advocate the advantages of Goat’s services
●    Excellent people leadership skills, able to exceptionally lead, manage and motivate your team to deliver against agency targets and expectations
●    Confidently lead local pitches for the agency
●    Represent the Goat brand across agencies, clients, GroupM and with the industry at large
●    Work closely with the senior management team to execute the growth strategy for the Goat

●    Liaise with internal GroupM and WPP leadership teams to ensure that Goat is a considered and integral part of local client plans across the group
●    Managing team morale and engagement, providing leadership and ensuring the local team is successful
●    Liaising with the global leadership and internal communications teams to ensure that messaging and communication is consistent across markets
●    Uphold Goat’s values, standards and processes. Ensuring that the local teams are operating and delivering campaigns to global standards
●    Work alongside the global team to review budgeting, appraisals, staff remuneration and other costs and secure appropriate approvals

Key Skills

The below are the key skills required for this role:
●    Exceptional knowledge of influencer marketing, social media platforms, and what is required to deliver across this market
●    Excellent knowledge of different media types and the advantages of influencer marketing
●    Ability to oversee key accounts and provide support to those you are not directly involved in
●    Exceptional ability to handle pressure
●    Exceptional verbal and written communication
●    Exceptional problem solving and crisis resolution skills
●    Experience leading and attending internal and external meetings across the full marketing landscape
●    Exceptional ability to manage multiple projects and conflicting priorities with sacrificing attention to detail or quality