Account Director - Invention

Partnerships & Sponsorships London, England


Position at Mindshare

As an Account Director you will work as a senior member of the Invention team, driving continual year-on-year growth in revenue for Mindshare

The Invention team is a fundamental part of Mindshare’s offering. From content creation and partnership brokering to dynamic content optimisation and sponsorship, we do a lot more in the world of content that you would imagine for a media agency. We are central to Mindshare’s planning function, developing and delivering creative projects across all channels.

  • Pushing the boundaries of creativity and delivering amazing work for our clients
  • Collaborating with partners to create the best solutions which stretch across culture, media and tech
  • Collaborating with the wider agency to deliver integrated campaigns
  • Assisting in negotiating – both traditional and non-traditional media partnerships
  • Project managing the deal through to successful completion
  • Continually looking for inspiration and learning, to inject new ideas into your work and the department

About you

To be successful in this role, you’ll be able to demonstrate:

  • Experience of managing clients autonomously – engendering confidence and trust from clients
  • Excellence in project management and organisational skills with excellent written, verbal, analytical and numerical skills
  • Great presentation skills with the ability to present in a compelling way to clients
  • A proven ability of generating creative and effective integrated client solutions in the partnership space
  • Creative flair, great at idea generation with a desire to improve on what has gone before
  • Demonstrate excellent strategic thinking – to interpret client strategy and objectives into partnership strategy and activation
  • Fantastic financial understanding of client profitability and confident in managing (and learning the internal) financial process
  • An excellent understanding of marketing, media strategy development and planning processes
  • An excellent understanding of the media partnerships market, current industry state of play and latest developments
  • Excellence in management and delegation to more junior staff ensuring high morale and motivation
  • Proactive nature, strong self-motivation – a self-starter and results orientated

About the role

  • Build strong, effective relationships and a close rapport with clients, acting as a trusted specialist advisor and maintaining relationships of respect
  • Managing, supporting and developing an Account Manager & Account Executive across all functions of the team
  • Building excellent media owner relationships and strong relationships with day-to-day contacts, representing the company and client in a professional manner
  • Continually looking for creative inspiration, within and outside of media, finding ways to include it within your work and sharing it with the rest of the team
  • Developing effective relationships with internal colleagues to ensure partnerships are used effectively within the overarching client plans
  • Seeking and developing new partnership solutions for clients both proactively and in answer to specific briefs
  • Proactive development of account teams’ expertise in all areas of media sponsorships and activation
  • Leading the development and negotiation of new partnerships for clients
  • Leading the Project Management of the delivery of partnerships and activation, often working in collaboration with a number of other agencies from approval of a deal to campaign completion and delivery of PCAs
  • Developing a good understanding of all aspects of clients’ marketplace and business
  • Support the contractual and licensing negotiations for all partnerships – working closely with both Mindshare & client legal teams to ensure contracts are complete in a timely manner
  • Leading on and generating maximum value in all media negotiations
  • Managing the forecast pipeline, creating scope of work documents, and ensuring all campaigns are run profitably, on time and to budget
  • Responsible for the initiating sharing and circulating of inspirational content and ideas throughout the team and agency
  • Supporting in new business opportunities/pitches as required

About Mindshare

We are a global media agency network of 9,300 people across 86 countries with diverse opinions, cultures and passions. We are united by our desire to create new media experiences for our clients and their consumers and have fun whilst doing it.



Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.


This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.



We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched - an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here:



Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent, progressive and deliverable programme of activities that support our goal of complete inclusion.


We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn