Organisation Profile

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.

We are looking for a highly skilled and experienced Arabic-speaking SEO Manager to lead our client's SEO initiatives in the UAE. Based in our Dubai office, you will collaborate with the SEO team, overseeing strategy, execution, and support to drive revenue growth opportunities.

 Campaign Strategy & Implementation

· Understand the client’s products, competition, industry landscape, marketing goals and objectives

· Review and analyze competitor sites and understand their organic search approach

· Define a campaign strategy and deliverables plan that meet or exceed client expectations including:

· Keyword strategies for optimal on-site performance

· Detailed site analysis and technical recommendations

· Detailed content recommendations

· Comprehensive linking strategy

· Work closely with other internal departments to develop fully integrated search campaigns

· Attend client and agency meetings to present deliverables, campaign strategies, and tactics

· Always maintain positive client relationships

· Monitor, track and evaluate campaign performance analytics, based on client critical metrics

· Review rankings and linking data against internal measurements for success

· Review monthly client reports, verify accuracy and provide analysis

· Optimize campaigns accordingly to maximize client investment and to resolve performance issues

· Support Search Director in data acquisition or campaign insights for quarterly or annual business reviews

· Present practical ideas for future marketing expansion or optimization

· You're a life-long-learner. We need you to stay current with industry trends, standard methodologies, and discuss the potential impact with your team.

· You should think creatively and develop creative tactics to improve efficiencies and drive more traffic to client assets

· You're a considerate and standout colleague. You'll actively contribute to corporate initiatives, automation projects, process changes and roll-outs

· You're an ace at new business. You will periodically aid in creation of new business presentations

· Create, or assist in creating, POVs, standard and consistent approaches and key process documentation

· 4-5 years of organic search engine marketing/search engine optimization/SEO campaign management experience required

· Previous experience in an agency environment highly desired

· Strong background in data analytics and strategy. You must be comfortable manipulating very large datasets

· You may not be an expert coder, but a basic knowledge of HTML, Google Analytics and Search Console is expected

· Experience in managing Google My Business and app optimization projects

· Desire to manage and mentor junior members of a team; prior experience as a manager a plus

· You're performing at your best when you're in a dynamic and collaborative environment