Media Activation Account Executive (Cross-Channel)
Description
As a member in a unique agency that's pioneering the media marketing world, you will share in the responsibility of its success, as well as its rewards.
Job Purpose:
The Media Account Executive is responsible for contributing to the execution of biddable media activity (and display media bought on a reservation basis). This involves building strong cross-channel knowledge and developing supplier relationships to support flawless delivery of testing plans & media plans via analysis, optimisation and campaign management. The Media Account Executive will develop their knowledge of different Biddable channels and platforms (as well as knowledge of reservation-based media buying) over time to achieve practitioner level knowledge and skills across multiple channels, meaning flexible and adaptable working is at the core of this role.
What we need from you:
- Learn the craft of Media Activation and become a skilled practitioner in paid search, paid social, and both biddable/programmatically bought, and traditionally bought (reservation) display media
- Support biddable campaigns / campaign optimization - optimizing bids, managing bids, setting up new keyword lists or updating old ones, reporting (building reports, figuring out insights to deliver to the client, ensuring dashboard accuracy
- Effectively manage your designated accounts and campaigns; ensuring ongoing and timely optimization is delivered as well as constantly looking for opportunities to improve
- Contribute to team knowledge sharing and implement best practices
- Keep up to date with latest industry news and be proactive in spotting trends (seasonal or otherwise) which could affect clients' campaigns
A little bit about you:
- A passion for everything media and advertising, coupled with a continued desire to expand your knowledge
- Excellent communication skills, and an ability to collaborate and engage with those around you
- Diligent and attentive to detail, able to listen, learn, and put into practice
- Computer literate with good skills in all basic Office programs (including Excel)
- Problem-solving skills and ability to think outside of the box for creative solutions
- A comfort when working with numbers, we use them a lot!