Global Strategy Director

Comms & Strategic Planning London, England


Position at Mindshare Worldwide

Job description

Job title: Global Strategy Director

Group: Worldwide Strategy

Client/s: Unilever

Reports to: WW Head of Strategy and Global Client Lead


Company Overview:

Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.

Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!

We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.

We are a global media agency network with billings in excess of US$31.4 billion (source: RECMA) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Purpose of the Role:

The Global Strategy Director will be centrally responsible for leading the development of global media strategies and guiding local implementation throughout the relevant Mindshare offices for the Rexona Brand, as part of the Deodarants category. The role will be based in London.

Reporting and Responsibilities:

The Global Strategy Director reports directly to the Global Head of Strategy, and will work in partnership with the Unilever WW Client Lead. Both roles are based in London.

The Global Strategy Director will be a leader within a team of 20+ dedicated Unilever Strategy and Innovation specialists. The candidate will be responsible for developing global medis strategies for Rexona, with specific support from a Strategy Manager, Strategy Executive and Innovation Specialist.

The Global Strategy Director will also be part of the WW Insight, Strategy, Invention (ISI) Leadership Team, performing an active role in creating and sharing best practice across the central team and the Mindshare network.

Principal accountabilities:

Lead the development of Global Media Strategies for Rexona which form an integral part of the Unilever Brand Experience Toolkits (BETs)

Lead the development of media thought leadership and portfolio management for Communication Architectures, which form an integral part of a Category three year vision.

-          Ensure we apply a data driven, insight led and digitally savy strategic advice

-          Rally the internal expertise and knowledge throughout the Mindshare network

-          Become a Trusted Partner to the Unilever senior clients, particularly the media and brand teams, as well as CMI

-          Provide clarity on success metrics for Global strategy development

-          Develop and inspire Unilever Strategic Talent throughout the network

-          Actively seek forums to build relationships, mobilise the network and share best practice – through media days, conferences, awards ceremonies, weekly calls, quarterly get together and any other feedback loops

-          Develop strong partnerships with Unilever creative agencies

Skills & knowledge:

  • Experience and Capabilities: Extensive experience in the Media industry, with a proven track record of working with senior clients as well as the ability to lead, manage and inspire central and local agency teams.
  • Partners and Suppliers: Up to date knowledge of media owners, content owners, production agencies, research companies and other suppliers which Mindshare or our clients can partner with.
  • Sector Knowledge: Thorough knowledge of the FMCG sector
  • Client Knowledge: Identifies and actions appropriate opportunities to promote strategic services, Innovation and Mindshare Differentiators
  • General Skills: Excellence in communication, presentation and team building
  • Influence: Strategically promotes to multiple stakeholders who have different needs and objectives to build broad support for strategies and ideas