International Digital Manager - adidas

Media Planning, Implementation & Activation London, England


Position at MediaCom


Job Description


Operating Company


Job Title

Digital Manager

Department / Team


Reporting To

Associate Director







Welcome innovators, initiative takers and instigators.  


We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.


We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.


We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.


All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.


But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.


We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.


We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.


Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom




About the team and/or client


MediaCom was appointed as the global media agency for adidas and Reebok in late 2018.

The Digital Manager will operate in our Europe account team dedicated to adidas.


Our role as the European account team is to serve our markets, operating in the region as one EU network to ensure world class integrated-media management is developed, communicated, implemented, measured and improved upon.

Ultimately, we are tasked with delivering greater comms impact on adidas’s marketing and hitting the European business goals.


We enable our EU network to get ahead of the game with planning and organization by providing frameworks, platforms and services.

We drive the integrated-media agenda, ensuring a balance between (long-term) brand and (short-term) ecommerce. Raising the bar for the network in terms of better media practice, consistency in approach, aligned measurement and faster centralized learning.


Our teams are designed to reduce complexity in an ever more fragmented digital marketplace. Ensuring that our network is clear, integrated and focused on business growth.




The Role


As part of the European hub team based in London, you will focus on delivering best practice, digital governance and driving consistent application of digital media planning, data and tech to inform decision making across 19 EU markets


In this role you will:

         Play a key role in the development of cross-channel planning, attribution, reporting and optimisation strategies - across Brand & Product campaigns focused on upper funnel KPIs - predominantly social and programmatic in Europe

         Add digital strategic input to European Media Guidance, which leads the cross-channel planning 

         Ensure digital planning best practice is adopted across all disciplines

         Continually identify areas for improvement and testing

         Attend weekly status calls/meetings with clients and internal teams

         Manage development and day to day tasks of an Account Executive

         Respond to global requests

         Support in the development of European media test roadmaps

         Be proactive in the digital space – keeping up to date with trends, market insights and new opportunities

         Drive the network and engage with MCM market teams to ensure ruthless focus on digital best practices for Europe




Key measures of success:

         Achieve consistently high client evaluation scores

         Positive improvements in digital campaign outcomes

         Receive positive feedback from your internal stakeholders

         Engage with channel experts at the right time to deliver new strategies and digital innovation to adidas



Essential Skills, Knowledge and Experience


  • Strong team player
  • Excellent digital planning
  • Good analytical thinker
  • Ability to prioritise work load
  • Excellent understanding of digital in order to deliver strong guidance to local MediaCom, central MediaCom and adidas teams.
  • Good Attention to Detail
  • Can do attitude and takes ownership of responsibilities
  • Ability to present to clients
  • A proven track record across digital channels, preferably within an agency and across multiple markets
  • Solid understanding of Programmatic, Paid Social and PPC
  • Knowledge of site analytics tools eg Google Analytics
  • An analytical mind, always questioning the data and outcomes
  • A drive to learn, improve and build knowledge across all areas of the business
  • A confident and energetic presenter and communicator
  • Be determined and proactive





  • International experience not essential, but helpful
  • Regional / European Sports Marketing experience would be ideal
  • Network experience – working with large virtual teams



The Process


Expected 2-3 step process in order to get the opportunity to meet the team.

There will be at least 2 interviews:

  • Associate Director
  • Regional Account Director