Offline Media Planner

Media Planning, Implementation & Activation Belgrade, Serbia Serbia


Position at Wavemaker



Job Title: Offline Media Planner

Reporting to: Account Manager

Location: Serbia


About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.

We are a part of GroupM, WPP’s global media investment management company. Discover more on , Twitter and LinkedIn


For the team in Belgrade, we are looking for the Offline Media Planner!


The Role Objective

Provides advertising space in offline programs to maximize the impact of client’s campaigns and ensures the delivery of campaign objectives.



  • Work with the account management team daily, making sure tasks are completed on time
  • Complete plans and projects on behalf of a client
  • Assists and oversees all media administrative tasks, including campaign setup, maintenance, and issues client’s financial reports with a high degree of accuracy
  • Reserve space or delivery time after the campaign plan has been agreed upon with the client
  • Monitors the effectiveness of the campaign, adjusting it to deliver the best results
  • Establishes and maintains contacts with media owners, ensuring that statistics, traffic, and viewing figures are kept up to date
  • Considers the appropriate moments of media activities, based on usage patterns and seasonal factors
  • Correct and verify content before launching the campaign
  • Evaluate the effectiveness of the campaign
  • Get the best advertising rates that match the agreed media strategy
  • Performs tactical buying for each campaign
  • Makes monthly and quarterly post-acquisition plans and reports
  • Follow special projects
  • Closes reports together with communication planners and performs data analysis and management
  • Presents alternative options to the client
  • Monitors and updates clients on the effectiveness of campaigns.


What you will need:


  • A minimum of 2 years of experience in media planning (Media Agency); high skills in TV planning.  Experience in digital planning will be considered a plus
  • Experience with industry tools/databases (Nielsen Arianna- proficiency required/ TGI, Ipsos Media Puls)
  • Ideally, Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics, or engineering
  • Excellent written & verbal English language skills/grammar.
  • Excellent MS Office tools skills (Excel, PowerPoint)
  • Accuracy, precision, attention to details
  • Ability to work in a team
  • Independent and able to work on multiple projects simultaneously
  • Proactivity


Place to work:

Belgrade, Serbia


Application deadline: As soon as possible

Applications will be processed continuously.

Only shortlisted candidates will be contacted


GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you have questions about the position, you can contact Client Service Director, Tijana Đurović, tel. +381628801327