Wavemaker- Senior Media Executive

Media Planning, Implementation & Activation Cairo, NA


Position at Wavemaker


At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favor of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content, and technology. Wavemaker’s Provocative Planning is fueled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation


The Senior Media Executive will work with the manager and multiple internal/external partners to plan and execute holistic media plans to ultimately contribute to the business growth of the category in charge.
This person would have to be comfortable working in a fast-paced team, but also act as a strong project manager that can manage multiple work streams and adapt to business change.




  • Supporting the manager for holistic agency briefing and full funnel media planning (across TV, search, social, partner, display, and other offline and digital channels) in collaboration with Brand and Direct E-commerce teams
  • Working collaboratively with external agency partners to come up with the optimal media plans and making sure they get executed to plan.
  • Project management and quality control of running media campaigns (new product launches, marketing promotions, brand campaigns)
  • Media asset management from briefing into the creative team, to processing them to be run on media as planned.
  • Continuous analysis of performance vs. plan, whilst driving relentless data driven optimization across channel, audience, creative and conversion.
  • Manage day to day category budgets across media activities.
  • Other associated duties as required.



About you:

  • 1-2 years media / digital marketing experience in either agency or client-side within relevant industry.
  • English - Arabic (Excellent verbal and written skills).
  • Solid understanding of multiple media platforms and channels incl. Google Marketing Platform, Facebook Business Manager etc.
  • Good analytical and interpretation skills to drive action from insight and tell simple stories using the numbers and analysis.
  • Demonstrable project management and collaboration skills to obtain the best results and / or problem solve.
  • Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
  • Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
  • Self-starter; taking initiatives, managing complex projects, finding scopes by self, picking up the ball attitude under ambiguity.
  • Team worker: should be able to build strong and cooperative relationships, work cross-functionally with a wide range of people, and managing all stakeholders.
  • Entrepreneurial; be unafraid to try new things, able to deal with ambiguity, and willing to take risks.