Precision Lead

Media Planning, Implementation & Activation Manchester, Manchester


Description

Position at Wavemaker

Digital transformation needs focus and expertise. Responsibility for accelerating the digital maturity of our clients’ will be driven by our Precision Leads.

As a Precision Lead, you will report into the Managing Partner for Digital, and will work within our Manchester client group to support with:

  • Driving progress against client maturity through the WM-Operating System and Precision Maturity Framework, a set of indicators and scorecards for data-driven marketing maturity.
  • Control of the overall digital channel investment and ensures WM commercial considerations are taken into account
  • Working with Wavemaker product owners, and with Data Partners on larger accounts, to ensure the right capabilities and technology are in place on the account to advance precision marketing.
  • Collaboration with the Data & Tech teams, as well as identifying new opportunities to advance their clients through the suite of Precision Analytics solutions
  • Working ‘upstream’ with Strategy & Planning to ensure outputs from Provocative Planning are translated into credible precision marketing approaches.
  • Working ‘downstream’ with Platform Leads and activation teams to ensure that the precision marketing approach is activated with rigor and innovation.
  • Ensuring that all Precision channels are fully integrated into weekly/monthly client updates and meetings (this includes Ecommerce, Affiliates, and SEO)
  • Supporting a ‘fluid’ way of working with Platform activation resources within each client hub
  • Being accountable to the Manchester management team for the timely, high-quality delivery of precision marketing on the account.
  • Adopting Agile workflow principles – visualising and valuing work, whilst prioritising tasks with the relevant Platform Leads and activation specialists.
  • Working on new business pitches and bringing the strongest precision solutions to our pitch RFI, RFP, and presentations.

About you:

To perform effectively you will need to be a credible, practical advocate for precision marketing excellence within his or her client group. This means demonstrating the following characteristics:

  • An operational lead capable of inspiring and managing great work from activation specialists (PPC, Programmatic, Social, Affiliates) and from specialists in Precision Planning disciplines (SEO, Ecommerce, Programmatic Strategy).
  • A detail-orientated champion for original, intelligent precision marketing work on every brief, who will work to get the best out of technology, data, audiences, and activation.
  • Able to build credible, expertise-based working relationships with senior digital marketing and media clients.
  • An insatiable appetite for growing Precision, demonstrating enthusiasm, positive provocation, and innovation within day-to-day work or specific Precision objectives.
  • A pragmatist and a collaborator who can work effectively with peers to design solutions, especially Data Partners and Platform Leads within his or her client group.
  • A good translator of strategic marketing requirements (developed by Strategy & Planning) into practical precision marketing activation plans that balance rigour, innovation, and learning.
  • Being able to identify and seek new opportunities for growth, developing and converting organic and new business proposals.
  • A trusted adviser to the Manchester management team on how to plan, scope, and run precision marketing activity, including troubleshooting and quality control.

Commercial Best Practice:

As a senior member of the Precision community, you will naturally take responsibility for the commercial function of digital investment within their client group.  These tasks will include:

  • Overall accountability for ensuring the digital team follows the finance process, this includes reconciliation within the allotted window & SOX compliance for all clients within the group.
  • On audited and PRF’d clients, the Precision Lead takes responsibility for the necessary tracking and delivery as outlined in the client contract.
  • Working collaboratively with trading leads to deliver the agreed investment profile for your client, including the delivery of forecasts.
  • Responsibility for designing what the proprietary offering looks like for the client, and being able to confidently speak to clients about the products.
  • Thinking ahead, spotting the warning signs as much as the opportunities on your clients, in turn identifying ways to protect or increase revenue and income.

The Precision Lead role will suit candidates with deep digital or performance marketing expertise and a strong track record of quality and innovation in implementational planning or activation.

 

Wavemaker Precision

About Wavemaker Precision:

Wavemaker UK houses all its specialists in data-driven marketing into one unit, Wavemaker Precision, focused on accelerating digital transformation for brands. WM Precision is a high-performance digital-first unit made up of experts which cover five core pillars. The pillars include:

Marketing technology, Analytics, Precision Planning, Precision Activation, and Data Strategy

WM Precision consists of c.230 specialists in London and Manchester, with an ambition to be the most distinctive and admired data-driven marketing practitioners in the UK. We will do this through:

  • A single-minded focus on advancing clients’ digital marketing maturity through technical innovation, analytical rigour, advanced audience design, and a culture of continuous learning and optimisation.
  • An agile operating model designed to help clients take control of their digital investment, including support for the creation of in-house capabilities
  • Certified specialist expertise in leading marketing technology and media platforms, and a strong ethos of partnership and innovation with tech and digital media businesses
  • A technology-powered service model with a development roadmap focused on original data science to automate and optimise marketing delivery
  • A culture that rewards expertise and invests in training and developing specialist talent
  • A commitment to driving higher standards in digital media quality, transparency and the responsible use of data