Global Media Lead

Media Planning, Implementation & Activation Riyadh, Na


Position at Mindshare

 Reporting Line: Direct line to Managing Director, Mindshare KSA & dotted line to Chief Growth Officer, Mindshare MENA

Organisational Relationships:

  • Mindshare regional team based in Dubai
  • KSA Mindshare Leadership and operational team

Role context & Overview:

As businesses continue to be impacted by the fast-evolving changes of digitisation, we have an increasingly important role to play in helping our clients navigate the challenges they bring, in addition to helping the Kingdom of Saudi Arabia deliver its message of growth and transformation as part of the Vision Realization Plan – 2030.

  • The Global Account Director is responsible for helping to inform a transformation agenda and strategic vision for the clients’ entire business, and overseeing the execution of that vision
  • The Global Account Director brings creditability to this role in terms of their global technical and operational knowledge including strategic skills, global media channel strategy, account performance and optimisation; networking and collaboration skills, client management and interpersonal skills, people management and communication skills, accuracy of financial management and reporting.
  • This will involve working closely with global stakeholders across the whole client organization & WPP


  • Build out the capabilities to set up a Government Practice Center of Excellence in KSA.
    • Maintain a deep understanding of your clients’ business and the broader industry sector
    • Maintain strong applied understanding of the rapidly changing industry landscape, and be able to advise clients and colleagues on key market developments and internal products and processes (e.g. Mindshare’s Good Growth narrative, and the world-class suite of GroupM technology and data solutions)
  • Growing the C suite relationships, scope of service and client satisfaction
  • Own the day to day and where applicable, senior global client relationships and look for opportunities to broaden our relationship beyond marketing
  • Work in close collaboration with the Global Planning teams at Mindshare who are based in key cities around the world, with particular focus on working effectively with colleagues in London, New York , Shanghai and Singapore .
  • Effectively lead the network of local markets working on the client’s business, building a strong culture across the network, and ensuring a consistent level of excellence every time
  • Quality control the overall deliverables to the client, in conjunction with the assigned specialist teams
  • Navigate conversations with clients to ensure initiatives/briefs align with business goals
  • Foster innovative thinking and ideas with particular emphasis on content, digital and technology innovation, and the use of data, and the growth of commerce solutions
  • Demonstrate an understanding for client commercials including effective scoping of resources, quarterly forecasting & helping to identify opportunities for new revenue growth
  • Act as a change agent within Mindshare by showcasing great work and helping us to drive transformation across the business
  • Provide input into the marketing of our vision and reputation
  • Build collaboration with relevant WPP companies and agency partners including media owners, tech partners, content & data providers
  • Recruit, manage and develop a high performing team to support the scope of work and strategic plans for the client.


Key measures of success:

  • Drive organic growth increase of 25% through the defining and delivering of a transformational scope of work, product and out of scope projects and services for the client; not limited to commerce, social, SEO, website and mobile app development, innovation and experience design and research.
  • Secure new business growth from existing and newly formed PIF companies with a 50% conversion rate
  • Secure new business growth from other government sector clients, outside of PIF, with a 25% conversion rate.
  • Deepen Mindshare’s relationship with the client and achieve consistently high client evaluation scores, measured through an increase in TRR (or similar metrics)
  • Grow and develop a high performing team in KSA to be measured through an increase in OHI (or similar metrics)
  • Produce award winning work across the account with annual submission to regional and global award festivals including the Dubai Lynx, MENA & Global Effies, Festival of Media, & Cannes

Candidate Experience:

  • The ideal candidate will be viewed as a thought leader across the data & technology landscape, including performance, digital ecosystems, digital transformation, analytics, and digital innovation, who key stakeholders look to for guidance on industry trends and topics and is someone who can represent Mindshare in the industry within their respective markets. The lead should have extensive relationships with key technology partners at a senior level with the ability to extract value from these partnerships. This would come from a proven track record in building strong regional and global client relationships, either within a media agency, a client organization, or a technology & data agency.
  • The successful candidates will be able to demonstrate a deep understanding of the assigned clients’ industry sectors and business challenges, with experience in Travel & Tourism, & Government Practice
  • Previous experience recruiting, managing and inspiring a client team