Programmatic Account Director

Programmatic, Biddable, Paid Media & SEO London, England


Programmatic Account Director


Who are m/SIX?

m/SIX are one of the world’s fastest-growing media planning & buying agencies, having doubled in size in the last two years. Our international network now comprises over 40 offices across 3 continents.


We have a unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are majority owned by our partners within The&Partnership, but our joint venture with WPP means that we are able to offer a true ‘best of both worlds’ advantage. This means a progressive and entrepreneurial approach to business and culture, whilst providing full access to GroupM’s market-leading pricing, data and technology assets.


As both The&Partnership and m/SIX we have therefore created new models and ways of working which are leading the industry in defining the agency of the future. This means solutions built bespoke for clients’ individual needs, inclusive of all necessary disciplines and working to one bottom line. Creatives, strategist, analysts, investment and production teams working together, with data and technology at the centre. These teams are often implanted directly within the client marketing teams: in the UK we have fully embedded teams at EA, News UK, Talk Talk and Toyota/Lexus. The impact of this has been transformational on our clients’ business.


As a direct outcome of this progressive & transformational agenda, m/SIX has one key ambition: to be the most important place in the careers of our people.


Our Values

We are Energetic, Pioneering and Honest. These are specific to us, and reflect the culture of the agency and significantly the behaviours we seek out day to day within the business. We want to encourage individual Energy to all projects, to be Pioneering within our industry, and regularly receive Honest, and clear feedback.


Role Description

As we scale up the Programmatic offering of the agency the Programmatic Account Director will be responsible leading on programmatic planning and campaign management within the team, across their client base. There’s a natural desire to scale programmatic campaigns to a level of sophistication that uses the wealth of experience they have within the programmatic industry. They are experts across a wider ranging number of programmatic tools, campaign delivery and lead on programmatic discussions with clients and internal teams, whilst also having best in class knowledge and experience in programmatic planning and DSP implementation.


The Programmatic Account Director will work with alongside the Head of Programmatic in developing a truly innovative programmatic proposition across the agency, rolling out training and knowledge sharing initiatives across the agency and create best practice process documents. They are expected to strategically lead their accounts and liaise with senior stakeholders internally, team clients and technology providers, to ensure that all parties operate efficiently and integrate with one another.



Role Responsibilities

The primary responsibility for the Programmatic Account Director is to lead on all Programmatic, Display and Video execution on behalf of their allocated clients. They create/ design programmatic strategies on behalf of their client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs. Recommendation of data and tech partners it’s at the core of this role and will help contribute to the implementation of overarching strategy and activation tactics. Individuals will also work closely with Investment teams, to ensure that investment on behalf of our clients is commercially optimum with proprietary products and preferred suppliers.


As part of a wider team, Programmatic Account Directors will also have an impact on how the team evolves. They are expected to identify areas of growth opportunities (or limitations) that exists for the agency / clients and generates business plans for their development.


For those that work on larger clients, line management and nurturing the development of junior members of the team is also a key responsibility of the role. Supporting the Head of Programmatic, the Programmatic Account Director will provide an example to the junior members of the team supporting their development and training. This will include identifying objectives for the team to grow and delegating roles and responsibilities to further mature the team and their personal leadership skills.



Reporting into: Head of Programmatic


Direct Reports: Programmatic Account Managers and Programmatic Account Executives


Core Competencies and skills required

  • Best in class experience within Display, Online Video and Programmatic, including planning
  • Knowledge and experience of setting up and activating display and video campaigns within multiple DSPs
  • History of client servicing is a must
  • Line management experience
  • Ability to work collaboratively with key stakeholders across m/SIX and The & Partnership across Europe
  • Strong project management skills and an efficient working style
  • Being an energetic, pioneering, and honest person who leads by example


What Success Looks Like:

  • Consistent campaign performance against hitting and surpassing contractual targets
  • Retention and growth of clients investment in Programmatic channels
  • Hitting investment targets with preferred suppliers
  • Involvement in successful new business wins
  • Industry press coverage for the individual, the agency, and the work
  • Development and retention of the best performing team members


GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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